I am a confident and detailed professional with exceptionally strong events and communications skills with 8 years B2B and B2C experience. I have worked in the Events and Communications department within the Retail, Corporate and Charity sectors. My events portfolio includes corporate dinners, fashion shows, press launches, influencer networking events, roadshows, conferences, workshops, panel discussions and online webcast and webinars. Event audiences range from 20-400 with budgets of up to £250K. Communication activity includes internal corporate strategy delivery, seasonal campaigns and product launches, brand, influencer and press relations. Social media content creation, scheduling and influencer management has been a large part of my most recent freelance role. A pro-active all rounder with strong budgeting and financial processing skills, IT savvy, up-to-speed with digital & social media, commercially aware and customer/client focused.
Projects credited in
- Flame of Hope AwardsResponsible for the complete end to end management of Cancer Research UK’s annual national volunteering awards. Worked with a graphic designer to rebrand the awards, keeping it inline with the charity’s masterbrand. Streamlined the nomination process and engaged key stakeholders from across the charity to increase nominations by 33%. Sourced a new venue and negotiated a discounted charity rate. Worked with senior staff from Heads and Directors to our Executive Board and Chairman to make sure th
Work history
Social LeadThe Lowdown
London, United KingdomFreelance
Social Lead, The Lowdown
Plan, prepare and execute all social activity for The Lowdown, podcast production, influencer relations and event development and management.
-Researching, creating and scheduling relevant content for Instagram
-Developing the Brands Tone of Voice across social media platforms
-Identifying key influencers who are inline with brand values and building these relationships to generate awareness
-Developing and executing strategic social activities. Most recently developing the social strategy around World Contraception day. This included developing the creative concept and driving the implementation of this. Recruiting members of The Lowdown community and key influencers to take part. All with very little or no budget. Follower growth increased by over 50% in 5 days as a direct result of this. Since joining the team the Instagram following has increased by over 200%.
-Maintaining and building on key influencer relations for future projects
-Production of The Lowdown podcast
-Competition management
-Online event development and management including researching subjects of interest for The Lowdown audience and recruiting relevant professionals and influencers to contribute.
Event ManagerCancer Research UK
London, United KingdomFull Time
Manage and deliver supporter and solicitor focused events for all areas of the Legacy team in line with the 5-year plan and events objectives.
Events management and delivery-
-Manage, plan and deliver events with CRUK supporters, legal professionals and the general public at the forefront of all decision making
-Negotiate dates, contract and prices to achieve best value possible for Cancer Research UK
-Venue research and sourcing as required. Arrange and attend site visits to assess suitability of venues for the intended audience and event type, with a particular focus on complex external events
-Adhere to contracts process for events, making sure that events paperwork and Health & Safety documentation are compliant and delivered within agreed timeframes
-Attend events as and when required delivering presentations, sharing information and ensuring smooth on the day delivery
-Prepare and circulate clear and informative briefs to all stakeholders, providing essential information on timings, roles and responsibilities
-Build and maintain strong relationships with key stakeholders, including CRUK staff, supporters and science professionals to speak and contribute content at events
-Work with colleagues in cross departmental marketing by delivering events to promote the legacy message within CRUK
-Work collaboratively with the awareness team to ensure our legacy webpages are kept up to date so they act as an effective tool for event bookings and advertising
-Manage guest lists and supporter communications
-Post event analysis
-Ensure donations collected at events are handled correctly and in accordance with all relevant policies
-Ensure all event materials are up to date and on brand
-Ensure events are delivered within agreed timeframes and budget
-Provide reporting information as required
-Responsible for the raising POs as relevant
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Education
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BA Event ManagementCoventry University
- Coventry, United Kingdom