About me
I believe that the power of an energetic fresh perspective can drive, solve and deliver on any problem.
Projects
Work history
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Brand Manager/StrategistHolMo Ltd.
London, United KingdomFreelance
BLOC Hotels (June 2019 - Present) Acting Brand Operations Manager
Brand development// Commercial strategy// Business formalisation
BLOC is a new brand of hotels, with properties in Birmingham and Gatwick, now entering a large period of growth and opening several properties in the next few years.
Brand development: Worked alongside Start Ltd. as client lead to establish a stable brand strategy to take Bloc into the next phase. Managed internal creative, digital comms and PR team to establish responsibilities and deliver on projects are part of the re-brand. Pitched the brand concept and creative to the wider Bloc teams, with a strategy for ongoing utilisation.
Business Formalisation: Contract & Policy processes. Developed improved internal comms and greater employment HR processes and structures in order to establish a stronger relationship between employees and the Bloc brand. Utilisation of the online tool, People HR, for improved internal Comms and business processes.
Gallant (2019-Present) Consultant
Branding//Brand Management
Gallant needed a massive facelift - having attempted to create a new brand for the M&E market themselves I came in to provide some structure under a new brand look and feel. And to improve their existing comms on their website and for trade shows.
Myne London (2019) Consultant
Myne London set up a jewelry company in 2018 with a sustainable ethos at its core. I reached out to them believing that they had mis-directed their audience profile.
Business Problem: The brand message was scrambled, not showing itself as premium enough, high prices and young models.
Solution: I led strategy workshops with the owners to get them to rethink their approach, and to challenge existing activity and behaviours. I then provided a number of tactical social media solutions and a fully formed business strategies for the owners to elevate themselves. Unfortunately they were unable to meet all of the goals we had established in workshops, but some clear improvements have been made.
Marketing ManagerGirls' Day School Trust
- 10 Bressenden Pl, Westminster, London SW1W, UKFreelance
The Girls' Day School Trust (GDST) (July 2018 - April 2019) Freelance Marketing Manager (10 mos)
Media Planning// Project management// Budget forecasting// Digital reporting// Presenting// InDesign
The GDST is a collection of 25 girls’ schools specialising in the education of girls. This was the first ever above the line campaign for the GDST. My responsibilities including leading the marketing strategy to drive awareness, delivering a national brand campaign (consisting of OOH, print, digital display, search and social), and assisting schools individually on their own marketing materials to provide consistency.
Business Problem: Being a charity, staff at the GDST were against traditional advertising. There was a strong business need to improve school numbers, so maintaining and improving budget was a priority.
Solution: I regularly presented data proving awareness uplift in relation to campaign activity from multiple sources to senior members of the GDST. This upheld and in some cases improved our marketing budget. Significant changes were made to internal comms, the website and digital activity leading to improved user experience and engagement, and I delivered a national campaign to cut through traditional schools’ advertising using a category confident media approach.
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Skills
- Advertising
- Events
- Marketing PR
- Theatre
- Environment
- Public Speaking
- Interpersonal and Communication Skills
- Leadership Team Work
- Proactive and Focused
- Child Friendly
- New Business
Education
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IGCSESevenoaks School
Sevenoaks, United Kingdom
3 A*’s in English, Maths and History
7 A’s in Spanish, Biology, Chemistry, Physics, Drama, Geography, English Language
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Writing, Directing and PerformanceThe University of York
- York, United Kingdom
Department of Theatre Film and Television - Multi-diciplined
During my time at University I directed a number of plays such as Ionesco’s Chairs and Bryony Lavery’s Nothing Compares to You. These activities required me to drive a creative process from page to performance through leadership and clarity of vision.
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