About me

Holly is a digital marketing expert who specialises in creating strategies that connect brands to their target audience through thoughtful and visually exciting solutions

QuestionsProjectsExperienceTeam

Projects credited in

• 3

  Carnaby // Winter Fashion Edit AW20Photography: Ruth Rose Hair & makeup: Lizzie Court Creative direction: Sister London Fashion Assistant: Rhea Nathan Models: @babyelll, @sherinlova + @derrickappiah
• 3

  British GQ x CarnabyBritish GQ and Carnaby partnership - Celebrating Soho Music Month feat. Professor Green and Yungen Art Directed by Jeffrey Lee / @jsl_studio Photography by Garcon Jon

Work history

Digital Senior Account ExecutiveSister London
Aug 2018London, United KingdomFull Time
- Promoted from Account Executive to Senior Account Executive in September 2020. - Managing the Carnaby London and the This Is Soho social media channels (Instagram, Facebook & Twitter), website content and monthly email marketing campaigns. - Increased Carnaby London's social media following since Sep 2019 by over 39% - Direct end-client liaison throughout the running of all campaigns. - Coordinating influencer and online media partnerships (SORTED Food, Timeout, HYPEBEAST). - Account management of over 160 retail brands, bars and restaurants building relationships. - Project managing and creating digital content strategies for large scale public events including event day social media coverage (Carnaby Christmas, Soho Music Month). - Briefing internal and external teams on creative for end to end delivery on projects. - Producing and developing digital and social strategies for campaigns with various scale budgets. - Project management and production of stills and motion content with a network of vetted creatives. - Creating weekly, monthly and campaign analytics reports to go to clients. - Managing my assistant’s weekly workload and goals; producing a training plan for them. - Creating effective paid social advertising through Facebook and Instagram sponsored posts. - Producing and curating In-house agency social media, website and Linkedin content.
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Marketing Assistantlacamanda ltd
May 2016 - Jul 2017Manchester, United KingdomFull Time
- Creating all social, website and newsletter content for Menswear fashion brands Bewley and Ritch and J.L.Berlue. - Assisted Marketing Manager on production of campaign lookbooks, creating moodboards, selecting models and sourcing photographers - Developed marketing strategies for both brands target menswear audience

Skills

• Photography
• Content Creation
• Social Media
• Marketing
• Activity Organisation
• Creative Production
• Adobe Photoshop
• Adobe Illustrator
• Adobe Indesign
• Blog Content

Education

BA(Hons) International Fashion PromotionManchester Metropolitan University
Sep 2014Manchester, United Kingdom
A course developed to focus on all areas of promotion within in the fashion industry and with a large focus on digital marketing.