I give a voice to internationally renowned brands who want to engage with millions across the UK. Currently Senior Commercial Writer for Mail Metro Media, where I help to pitch and create sponsored content in the TOV of Metro Newspaper, Mail Online, Metro.co.uk, iNews, The Daily Mail, The Mail On Sunday, YOU Magazine and Weekend Magazine.
Projects credited in
- ITVA longterm partnership with ITV’s weekly sponsorship of Metro’s TV To Go feature. There were two advertorials each week. The content related to particular television programs coming up and interviews with talent. The aim was to drive readers to the ITV Hub, where viewers can catch up on demand. Each piece was replicated for the e-edition of the paper.
- AsicsDouble page spread advertisement for Asics in Metro. The objective was to encourage readers to mix up their regular commute by incorporating some exercise and increase downloads of the Asics Runkeeper app. Three Londoners were challenged to 'get moving' and reported back. The design was replicated across the tablet and mobile editions.
- The Body ShopA series of bookend advertorials that ran over three consecutive days in Metro for The Body Shop’s wildest campaign yet. The brief was to drive consideration to The Body Shop and awareness of the personalised Body Butters, as well as re-establish The Body Shop’s credentials as the ethical, natural brand.
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Work history
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Senior Commercial WriterMail Metro Media
London, United KingdomFull Time
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WriterMiscellaneous
United KingdomFreelance
I have produced content for the likes of BBC Good Food Magazine, BBC History Magazine and the Daily Mail's Check In & Upgrade luxury travel magazine, where I wrote travel features and commercial copy.
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Skills
- Copywriting
- Ad Copywriting
- Adobe Indesign
- CMS Management
- Sub-editing
- Online Content
- Print Advertising
- Newsletter Content
- Social Content
- Project Management