Holly Purchase
Available

Holly Purchase

Senior Commercial WriterLondon, United Kingdom
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Pip Jamieson
Simon Edwards
Carina Derhalli
Holly Purchase
Available

Holly Purchase

Senior Commercial WriterLondon, United Kingdom
About me
I give a voice to internationally renowned brands who want to engage with millions across the UK. Currently Senior Commercial Writer for Mail Metro Media, where I help to pitch and create sponsored content in the TOV of Metro Newspaper, Mail Online, Metro.co.uk, iNews, The Daily Mail, The Mail On Sunday, YOU Magazine and Weekend Magazine.
Projects
  • Knives Out four-pager, Lionsgate – Metro Newspaper
    Knives Out four-pager, Lionsgate – Metro Newspaper
  • Change Incorporated – metro.co.uk & VICE Media
    Change Incorporated – metro.co.uk & VICE Media
  • eBay – Mail Metro Media
    eBay – Mail Metro MediaI've pitched and devised inspiring sponsored content for four eBay partnerships throughout 2020, totalling £1.2million to date.
  • Caudalie - You Magazine
    Caudalie - You Magazine
  • Fifa sponsored content – The Slice newsletter
    Fifa sponsored content – The Slice newsletter
  • Bacardi Notting Hill Carnival four-page feature – Metro Newspaper
    Bacardi Notting Hill Carnival four-page feature – Metro Newspaper
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Projects credited in
  • Caudalie
    CaudalieFull page advertisement for Caudalie in You magazine. The aim was to educate readers on the unique ingredients in Caudalie Resveratrol products and offer them an exclusive discount.
  • ITV
    ITVA longterm partnership with ITV’s weekly sponsorship of Metro’s TV To Go feature. There were two advertorials each week. The content related to particular television programs coming up and interviews with talent. The aim was to drive readers to the ITV Hub, where viewers can catch up on demand. Each piece was replicated for the e-edition of the paper.
  • Garnier Ultimate Blends
    Garnier Ultimate BlendsA series of advertisements for Garnier Ultimate Blends in Metro. The campaign ran in the paper and included a pop-up shop that readers could visit.
  • Asics
    AsicsDouble page spread advertisement for Asics in Metro. The objective was to encourage readers to mix up their regular commute by incorporating some exercise and increase downloads of the Asics Runkeeper app. Three Londoners were challenged to 'get moving' and reported back. The design was replicated across the tablet and mobile editions.
  • The Body Shop
    The Body ShopA series of bookend advertorials that ran over three consecutive days in Metro for The Body Shop’s wildest campaign yet. The brief was to drive consideration to The Body Shop and awareness of the personalised Body Butters, as well as re-establish The Body Shop’s credentials as the ethical, natural brand.
  • Ikea
    IkeaA series of four-page features in Metro for Ikea. Plus Metro cover adverts to drive readers straight to the four-pagers from their first look at the paper.
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Work history
    M
    M
    Senior Commercial WriterMail Metro Media
    London, United KingdomFull Time
    M
    M
    WriterMiscellaneous
    United KingdomFreelance
    I have produced content for the likes of BBC Good Food Magazine, BBC History Magazine and the Daily Mail's Check In & Upgrade luxury travel magazine, where I wrote travel features and commercial copy.
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Skills
  • Copywriting
  • Ad Copywriting
  • Adobe Indesign
  • CMS Management
  • Sub-editing
  • Online Content
  • Print Advertising
  • Newsletter Content
  • Social Content
  • Project Management
Education
    U
    U
    MA HistoryUniversity of Southampton
     - Southampton, United Kingdom
    U
    U
    BA (Hons) Classical CivilisationUniversity of Nottingham
     - Nottingham, United Kingdom