Holly Reed

Brand Archivist

  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCurator - Architect - Operations Manager


  • Cover Letter
    Holly Reed
    Brand Archivist


  • Exhibition
  • Storage
  • Curator
  • Archiving
  • Fashion History
  • Historic/period Styling
  • Historical Archivist
  • Fashion Theory
  • Fashion Cultural Studies
  • Collections
  • Museum Studies
  • Exhibit Design
  • History of art
  • Curation and Programming
  • Fashion Archivist
  • Brand Archiving
  • Orgainised Collection

Work history


Analogue Collections & Cataloging Assistant

Heritage Image Partnership

Aug 2015
  • Analogue Collections and Cataloging Assistant in a historical picture library. Daily tasks included analysing sales data to improve and enhance future content production, as well as researching, recording and investigating historic prints and artwork to provide the full context of an item. I was also involved in formatting content from other institutions such as the Museum of London, English Heritage, The Museum of East Asian Art, National Jazz Archive and many others. I catalogued a varied range of material, maintaining the collections database to ensure maximum efficiency in search requests. Ensuring a high level of archival standards and care for the collections, evaluating and producing condition reports.




Mar 2015 - Apr 2015
  • Evolving a storage facility into an organised collection based archive. Organising garments, determining their season and collection, formatting by show order with remaining samples and commercial pieces arranged in garment order, labeling and preparing a cataloging system. Undertaking the process to formally establish an archive.


Freelance Fashion Historian

The Fitzwilliam Museum Cambridge

Mar 2014 - May 2014
  • A commision by the Museum to create specialist subject podcasts for The Silent Partners exhibition, accompanying a number of items within the display to provide visitors with a wealth of information enhancing their understanding of exhibits.


Freelance Fashion Historian

The Museum of London

Jan 2014 - Apr 2014
  • An exhibition proposal understanding the importance of objects and how they convey an exhibition theme understanding of how large scale museum archives function and their format of cataloging system.


Sales Assistant Cath Kidston Global Flagship Piccadilly Part Time

Cath Kidston Global Flagship Piccadilly

Sep 2013 - Aug 2015
  • Training completed within Selfridges. Refined and well tailored customer service within a large flagship store in a high end West London retail environment. A dedicated approach towards data capture ensuring each customer is approached and their information is accurately gathered, meeting daily personal targets. Playing a key role in marketing events, ensuring customers are aware of the offer and increasing interaction with products ensuring a higher rate of conversion. A detailed understanding of visual merchandising effects on display sale rates and influence on customers. A methodical approach to stock levels resulting in accurate stock information.


Freelance Fashion Historian

The British Library

Sep 2013 - Nov 2013
  • A commision by the British Library to produce specialist subject blog posts to promote the materials within the collection that relate to Puttin' on the Glitz - Fashion & Film in the Jazz Age. The blog posts featured items from the wider archives of the British Library that were not included in the exhibition but could be viewed online through the blog posts to provide information and interest prior to the exhibition's opening.


Sales Assistant

Marks and Spencer Simply Foods Euston

Jun 2013 - Sep 2013
  • Fully competent in a fast paced till service making sure each customer receives a great customer service, adding that little extra to make a difference to their day. Stock controls, reducing items, general house keeping with attention to product displays.


Front of House Receptionist Alexander Mcqueen

Alexander Mcqueen

May 2013 - Jun 2013
  • Answering phone calls and transferring to the right department in a fast paced environment, signing in parcels and sorting for the corresponding department, warmly receiving clients and guests, booking taxi’s and parcel vans.


Front of House

The Fan Museum Greenwich

May 2013 - May 2013
  • Maintaining the front desk, selling tickets, answering enquiries calls and booking afternoon Tea’s. Informing visitors about the museum and maintaining the gift shop.


Fashion Archivist

Alexander Mcqueen

Dec 2012 - Jun 2013
  • Archive Intern Fully competent in all areas of a commercial archiving adhering to a high level of industry standards and regulations. Taking on all tasks including the organisation and placement of collections; databasing and cross-referencing item codes, product composition descriptions and photographing garments. Proficient in cataloging and condition reports, ensuring regular checks identify the maintenance and management of items. Facilitating viewing requests, choosing items from the collection that fulfill an aesthetic or construction brief. Organising the stock, setting up, event and packing away of the yearly sample sale, ensuring each process ran smoothly and on time.



Fashion History And Theory

Central Saint Martins

Aug 2012 - May 2015
  • BA Fashion