Holly Swayne

Holly Swayne

Copywriter & Content EditorLondon, United Kingdom
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Mark Fountain
Francis Lane
Holly Swayne

Holly Swayne

Copywriter & Content EditorLondon, United Kingdom
About me
A writer and content consultant for fashion, beauty & lifestyle brands I have ten years experience as a writer and editor, creating content for leading brands, publications and advertising agencies, with a specialism in e-commerce. I was previously Digital Editor at Topshop and Features Editor at Farfetch before going freelance in 2017. Since then I have worked with a diverse range of agencies, brands and publications including John Lewis, MAC make-up, ELLE magazine, MADE.com, Victoria Beckham, Spring Studios, Linda Farrow, Breitling, DAZED Media, Estee Lauder, Farfetch, Topshop, The Independent, Refinery29, New Look, Whistles, Onloan, Kitri, Isabelle Fox, Meri Meri and Tiffany & Co. My work as a writer has been featured by brands like ASOS, Nike, The Modern House and Liberty and I have spoken on panels for Women Who, Bumble Bizz and the Fashion Retail Academy. I have interviewed names including Gigi Hadid, Karlie Kloss, Nick Knight and Henry Holland.
Projects credited in
  • Editorial platform for John Lewis
    Editorial platform for John LewisI developed the digital Editorial platform for John Lewis and Partners, The Edit, covering all key category areas of the business. Building a team of talented journalists, commissioning, editing and working with the art direction and production teams on creating an aspirational, shoppable area of the website to inspire and inform the John Lewis audience. A focus on high quality content, SEO and magazine-quality imagery achieved outstanding results, both commercial and engagement.
  • Writing
  • Social Media
  • Social Media Advertising
  • Content
  • Copywriting
  • Ad Copywriting
  • Marketing Strategy