About me
I am an experienced copywriter currently looking for a new role in London. I have written content for many major brands (such as Samsung, Amazon, Pampers and Nike) in a number of markets, across both print and digital platforms. Happy to provide multiple examples of my work upon on request.
Projects
- Schwartz blog contentI regularly write blogs for Schwartz UK, as well as copy for the brand in other markets including Switzerland (where it is known as McCormick). This involves writing about multiple food trends and recipes, all using SEO data. Article examples: - Christmas cocktail recipes - Notting Hill Carnival recipes - Low sugar recipes
- Samsung Discover blog contentIn order to promote Samsung's flagship QLED TV, I pitched my content ideas to Samsung and then planned and wrote nine SEO-optimised articles for Samsung's blog, Discover. These articles were posted not only in the UK, but also in various other countries in the EU such as Spain and France. The project was such a success that there are plans to repeat the project in the future for other products. Articles included: - Bring the big game to your home in 4K - TV technology over the years - Get the most out of gaming with a 4K UHD TV
Work history
Senior CopywriterPublicis Media Content
- London, United KingdomFull Time
- Delivery of €1,500,000+ content campaigns, including strategy, ideation, research, content calendar and production
- Writing SEO-optimised copy featured across a number of digital platforms, including on-page content, blogs, social media, chatbots, display ads and apps
- Producing copy to be translated and used in more than 10 different markets, including Spain, France, Germany, South Korea and China
- Using various industry tools to research market trends and audience insights for global companies
- Clients included Samsung, Coty, UBS, Pampers, P&O Ferries, Schwartz, The Laughing Cow and Snazaroo
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JournalistHeadlines
- Milton Keynes, United KingdomFull Time
- Agency lead on Amazon, coordinating 12 publications simultaneously
- Creating copy for a variety of channels including magazines, newspapers, posters, brochures and digital platforms
- Copywriting for Dixons Carphone – the agency’s largest client – featuring suppliers such as Dyson, Bose, Samsung and Sony
- Other clients included Transport for London (TfL), Nestlé, Nike, Shell, Homebase, BP, Mercedes and Anglian Water
Skills
- Digital Campaign
- Digital Advertisement
- Ad Copywriting
- Brand Writing
- Blog Writing
- Food Writing
- Travel Writing
- Branded Content
- Content Editing
- Technical Writing