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Howard Smith
Available

Howard Smith

Account DirectorLondon, United Kingdom
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George Blew
Pip Jamieson
Simone Baird
Howard Smith
Available

Howard Smith

Account DirectorLondon, United Kingdom
Professions
  • Media Salesperson
  • Business Development Manager
  • Account Director
LevelSenior
AvailabilityFull-time
About me
Meet Howard, a versatile Account Director with over 18 years of experience in the industry. With a strong track record of delivering revenue targets and gaining new businesses, I'm a true believer in the power of listening to client issues and adopting a problem-solving sales approach to deliver results.
QuestionsProjectsExperienceTeam
Projects
  • Restaurant Box
    Restaurant BoxTwo restaurant boxes, one from the Editorial Top 100 restaurants, one from London's favourite restaurants. Each box cost £59 and entitles you to 50% off the food only for you and your partner at each of the restaurants in a 12month period. Each box was capped at 1000 to be sold. Launched via our magazine detailing each restaurant, then via Facebook on our channel, next via a takeover of our Offers newsletter, launched Nov 2019
  • sketch
    sketchThe brief was to increase the number of new customers to the Gallery restaurant within sketch. The target was 5000 downloads in a 10 day period. The Exclusive offer was £50 off your meal for two people. We launched the banner on our daily offers newsletter, and the target was hit within 3 hours
  • London Cocktail Week, ticket campaign
    London Cocktail Week, ticket campaignWe ran an exclusive 50% offer for tickets to London Cocktail Week selling up to 5000 in 6 weeks, the campaign was launched via newsletter, linked to Thing to-do listing, editorial blogs, and marketing across our media - website, social media, print
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Work history
    H
    H
    Head of SalesHolidayFox.com
    London, United KingdomFull Time
    Time Out Group logo
    Time Out Group logo
    Food & Drink OffersTime Out Group
    London, United KingdomFull Time
    • Source exclusive, inspirational offers for Time Out customers across multiple verticals including restaurants, bars as well as any food and drink experience. • Using data from previous daily deals to improve conversion across areas of responsibility • Negotiating the most favorable revenue terms for Time Out whilst maintaining the best deals for our customers • Ensure you deliver in terms of customer expectations. Offers always be relevant and deliverable. • Achieve Personal Revenue targets for the e-commerce business. • Develop an understanding of the daily deals sector and the competitive landscape. • Ensure Merchants are fully briefed and contracts are in place and signed prior to offers going live. Account manage offer campaigns across newsletters, website, social media and print Running sponsored features, solus newsletters, re-edit video pushed via social media, print advertising and social display campaigns
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Skills
  • E-commerce Campaigns
  • Customer Acquisition
  • Client Facing
  • Client Development
  • Client Acquisition