Projects
- Bristol Parkhive Logo, Promotional Materials, and AppI designed the logo for the organisation me and my team set up. The logo then became a resounding influence on the promotional materials we developed, of which I was the primary designer. This included both flyers and posters, as well as larger formats such as banners and t-shirts. I also worked alongside members of Calvium in the development of our smartphone app, ensuring that it's visual appearance tied in with what we had created.
Work history
Creative Assistant
I was brought on board to help with the creative process at this young publication, due to it's rapid success and increasing demand. Stocked in select shops around the world, Bricks is a magazine that aims to support young emerging talent in the fashion industry. It helps give recent fashion graduates and talented people new to the industry a platform to showcase their work.
I have primarily worked on creating art and print work for the magazine, giving me a lot of artistic freedom to produce patterns and textural work through drawing, painting, photography and digital formats. These are used either within the magazine, to compliment images from a photoshoot as a background/border, or as the background for flyers/posters for events.
I've also been given the opportunity to write for the magazine, responding to questions that we asked to featured designers. I have really enjoyed this element of my role, analysing ideas and concepts, and contextualising where they sit in the fashion industry.
http://bricksmagazine.co.uk/
Production Assistant
This internship has been a great opportunity to experience a variety of different aspects of professional work.
In 2015, Bristol was awarded European Green Capital, and as such there has been a huge amount of activity to promote and encourage the city's residents to get involved with events and projects that are taking place to celebrate the city's green status.
As part of the University of the West of England's contribution, I had to help set up a non-profit organisation as part of a small staff and graduate team. Our aim was to help improve the visibility of Bristol's volunteer parks groups, who worked to maintain their neighbourhood park(s) without council funding or help.
To help, we developed a number of work experience opportunities open to UWE's student population, that helped encourage the public use and improvement of Bristol's parks and green spaces.
I had to promote these through the university's staff, lecturers and students, through social media platforms, and through our website. I did this in a few different ways, either writing emails, tweets, or newsletters, as well as designing posters and flyers as promotional material put around Bristol. I also wrote press releases that were sent to newspapers, magazines and websites in Bristol.
The area I was most interested in and contributed most to was the designing of our visual identity and the design of our website and promotional materials that lead on from this. I was responsible for the designing of our logo, and this became the foundational influence for flyers, posters, merchandise, info-graphics and a smartphone app that we developed with the help of Calvium, an award-winning app development company.
The logo took influence from our name 'Bristol Parkhive', the hexagons a reflection of the '-hive' in our name and its relation to honeycomb in a beehive. I was also integral in the construction of our website, building it and adding the necessary features to ensure it's ease of navigation and visual appeal.
The app that me and my team developed has been one of the biggest successes of the project so far. We worked tirelessly to collect information on the hundreds of parks in the Bristol area, and taking photos to populate the app. These could then be accessed from the app user's phone, GPS informing them of their current closest park, how to get there, and what facilities it contained.
As the project built steam and especially once the app was launched (and summer arrived), there was a notable shift in my job role. It became necessary to attend events such as the Festival of Nature and BioBlitz to encourage our public visibility, setting up stalls at these events and engaging as many people as possible in the work we are doing. I even began leading drawing workshops for schoolchildren, a challenging but really rewarding job that I was glad to participate in.
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Skills
- Fashion
- Advertising
- Events
- Drawing
- Painting
- Copywriting
- Mixed Media
- Design
- Creative
- Outdoor Campaigns
- Logo Design
- Excel
- Illustrator
- Office
- Photoshop
Education
BA Illustration
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I studied illustration, and where my work as a creative practitioner locates itself in the landscape of the creative industry.
Foundation Diploma in Art and Design
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I was given a wonderfully rounded impression of some of the main creative industries, helping me come to a realisation of what I wanted to study at degree.
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