About me
If you have a big blender, please introduce a regular football, a bottle of Jack Daniel's, two mangos, a Swedish magazine collection, an iPhone 3G, a white t-shirt with a minimal logo, an expensive watch that nobody knows is expensive, four and a half tennis racquets, an emergency exit seat, a champagne glass, the entire island of Tenerife and 42k fake followers. The result would probably be me.
Work history
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Senior Creative StrategistSpirable
London, United KingdomFull Time
Pitching Spirable’s technology to potential clients to build successful data-driven marketing campaigns across social media, CRM and display.
Elaborating new strategies for social media data-driven campaigns by seeking customer behaviour and data,
identifying interesting insights and using it to develop marketing propositions, while always ensuring the creative output is strategically aligned.
Working on existing social media campaigns, understanding how Spirable’s technology fits into their overall marketing strategy by reviewing client’s social media business strategy, interpreting their briefs, and planning, coordinating and proposing our response.
Managing a humble creative technologist team, juggling between multiple projects and most importantly, knowing which one to prioritise. Gracefully interrogating colleagues when necessary, ensuring a joined-up approach of our ideas.
Collaborating with Creative Directors, Art Directors, Copywriters, Designers from different creative agencies, as well as Account Executives, Marketing Directors, Brand Strategist from different media agencies, ensuring Spirable’s technology is being used at its best throughout the completion of projects.
Working with a wide range of clients such as Vodafone, Philips, Diageo, Trivago, Pepsico, Domino’s, PlayStation, Farfetch, Pandora, Manchester City FC, BHF, and more.
Collaborating with agencies like VCCP, iProspect, Facebook Creative Shop, 72&Sunny, Starcom, Karmarama, Sapient Razorfish, Mother, We Are Social, AMV BBDO, and more.
Creative Art DirectorR/GA
- New York, United StatesInternship
As an apprentice, I was tasked with concepting creative interactive 360 campaigns for a variety of clients.
Consulting:
Assigned to the business transformation team in charge of helping clients outpace digital disruption by designing new business models and enhancing existing ones.
Client: Visa.
New Business Pitch:
Assigned to the competition team in charge of bringing new clients to the agency. Created campaigns from the ground up that are designed to be shared and resonate in the connected culture.
Clients: Lego, Carnival Cruises.
Products + Services:
Designed and implemented innovative products and services that exist at the center of consumers’ lives.
Clients: Starbucks, The Cosmopolitan Las Vegas.
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Skills
- Marketing Strategy
- Communication Skills
- Adobe Creative Suite
- Creative Storytelling
- Customer Insights
- Strategic Planning
- Digital Trends
- Advertising Concepts
- Data Analysis
- Social Media Marketing
Education
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Art DirectionMiami Ad School
- San Francisco, United States
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ArchitectureIllinois Institute of Technology
- Chicago, United States
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