huimin xi Graphic Designer | The Dots

huimin xi

Graphic DesignerLondon, United Kingdom
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huimin xi

Graphic DesignerLondon, United Kingdom
Projects credited in
  • YETU
    D&AD New Blood 2018 White Pencil Winner Land grabbing is a worldwide issue. Every second, an area of land the size of a football pitch is stolen from communities. This isn't just illegal, it's immoral. Global corporations are leaving families without homes, in order to evade tax. YETU, which translates as ‘Ours’, is a new cryptocurrency which adds proof of fair land ownership to an encrypted digital land registry every time a purchase is made. This makes it impossible for corrupt banks and gov
  • Welcome to our Virtual Studio at School of Communication Arts
    The world might be under lockdown but SCA's virtual studio is thriving. On-going briefs, masterclasses, mentoring and crits at our fingertips. Come visit us in our virtual studio! Credits to current student Marley Muirhead for creating this work under lockdown & the cast of our student intake for their hard work.
  • Victoria's Secret Shame - SCA Scholarship Entry
    Response to SCA scholarship brief to bring attention to something that matters to us in the form of a 2 minute video. What follows is a breakdown of the campaign idea of a parody Instagram account created to put the Victoria’s Secret dirty laundry on display.
  • The uncommon wine
    While at the SCA 2.0 we had o conceptualise a campaign for wine in a can, but make it *fancy*
  • Knife crime revised campaign
    This is an ad campaign I conceptualized while at SCA. It is a response to the staggering "chicken box" campaign that cost taxpayers £57000 to launch.
  • Hellmann's White
    D&AD New Blood 2018 Pencil Winner 40% of the food produced in India is wasted. Just 4% is transported in refrigerated trucks. The rest travels unrefrigerated and perishes in the sweltering heat. By painting India’s food trucks Hellmann’s White (for the price of 12 jars of mayonnaise), we can reduce their internal temperature by 15%, saving truckloads of food. Not only do we massively reduce food waste, allowing more food to reach the country’s 190 million starving people, we spread Hellmann’s na
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