Experienced product marketer in the FMCG, & Personal Care industries, and currently pursuing my Master's degree from Imperial College London in Strategic Marketing.Locked Pro Plan feature
Managing two of the leading brands, and a declining category, I worked on multiple marketing and business plans to ensure products' success and increase in sales. Through crafting successful pricing strategies, and working on in-store activations the brands reached a wider target and gained a bigger market share.
I managed the $300 million portfolios, where I worked on launch plans, pricing promotions, product packaging, and product development.
Second best marketing program globally with classes focusing on Brand Strategy, Consumer Behavior, Strategic Product Marketing, and Strategic Market Management. Selected as Vice-President to the FMCG, Luxury & Retail Club, the second biggest career's club on campus.
Merit-Based Scholarship, where 5% qualify, to study business management with an emphasis in Marketing and a Minor in Communications. Part of two-honor societies Phi Eta Sigma, and Golden Key and selected as the graduation speaker for a graduating class of 1,000 students.