About me

Experienced product marketer in the FMCG, & Personal Care industries, and currently pursuing my Master's degree from Imperial College London in Strategic Marketing.

PostsProjectsExperienceTeam

Work history

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Trade Marketing and Brand ManagerUniPal General Trading Company
Sep 2018 - Sep 2019RamallahFull Time
Managing two of the leading brands, and a declining category, I worked on multiple marketing and business plans to ensure products' success and increase in sales. Through crafting successful pricing strategies, and working on in-store activations the brands reached a wider target and gained a bigger market share.
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Brand ManagerNu Skin Enterprises
Jun 2017 - Jun 2018Provo, United StatesFull Time
I managed the $300 million portfolios, where I worked on launch plans, pricing promotions, product packaging, and product development.

Skills

• Creative
• Analytical
• Pricing
• Product Launch
• Business Planning
• Product Development
• Market Research
• Excel
• Event Execution
• Marketing Campaigns

Education

MSc Strategic MarketingImperial College London
Sep 2019London, United Kingdom
Second best marketing program globally with classes focusing on Brand Strategy, Consumer Behavior, Strategic Product Marketing, and Strategic Market Management. Selected as Vice-President to the FMCG, Luxury & Retail Club, the second biggest career's club on campus.
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Bachelor of Science in Business AdministrationBrigham Young University
Sep 2013 - Apr 2017Provo, United States
Merit-Based Scholarship, where 5% qualify, to study business management with an emphasis in Marketing and a Minor in Communications. Part of two-honor societies Phi Eta Sigma, and Golden Key and selected as the graduation speaker for a graduating class of 1,000 students.