About me
Seasoned Editorial Director with over 15 years' global experience in shaping and executing brand
guidelines, from defining tone of voice to overseeing media publication.
Projects credited in
- Soho House Pioneers IssueFor Soho House & Co - The issue marks the launch of first Soho House Pioneers awards, together with RIMOWA, celebrating 13 Houses members around the world , whose work is pushing boundaries and changing perceptions. House Notes Redesigned / Jasper van den Bosch , Ellen Jonsson Production Manger : Joanna Dunk And I had the pleasure to photograph Lindsay Jang, founder of yardbird yakitori and ronin_hk restaurants.
- Soho House house notes 'Modern Family' Issue‘Modern Family’ Your lineage might not be your choice, but your modern-day kin can be. You can choose your friends, but you can’t choose your family’...or so the age-old saying goes. And age-old it feels. Increasingly the term ‘family’ is becoming less and less binary, and now represents so much more than genetics. ‘Modern Family’ is February theme featuring LA’s @comptoncowboys , Hong Kong’s @dtby_ and London’s @mothersmeetings - considers how communities can act as relatives of sorts.
Work history
Editorial Lead, GlobalMulberry England
London, United KingdomFull Time
As the Global Editorial Lead at Mulberry, I worked alongside the Chief Marketing Officer (CMO),
Global Head of Image, and the Senior Leadership Team (SLT) to shape and elevate Mulberry's brand
personality and tone of voice. I led content strategy to ensure a seamless brand narrative across
platforms, managing the editorial division within the Image team to deliver high-quality, engaging
content resonating with global audiences. My work was grounded in a deep understanding of
market trends and consumer insights, ensuring our messaging remained both innovative and
aligned with Mulberry’s values.
Key Achievements:
Developed a comprehensive, company-wide editorial style guide, ensuring brand consistency
across all communications.
Directed content strategy across key markets, including the UK & Europe, US, Australia, and
APAC.
Played a lead role in a rebranding initiative, contributing to a 15% increase in brand
recognition.
Mentored junior editorial staff, fostering a collaborative and high-performing team culture.
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Editor-at-Large, Freelance Contributing EditorDAZED GROUP / VICE MEDIA / ESQUIRE
London, United KingdomFreelance
Articles of note include Esquire's annual Best Dressed lists, Dazed's international Fashion Week
show reports and reviews, and interviews with talent including Frank Gehry, Zaha Hadid and
Kenneth Anger for various industry-leading titles.
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