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Projects

• Gateshead CollegeThe project was created in response to an invitation to pitch by the college to design and implement a promotional campaign which targeted potential new students. The concept chosen for the project aimed to appeal to youth culture through tattoo art and spanned differing media such as direct mail and an online presence.
• Beyond AirA self-initiated project, the brief addressed the current issue of climate change in response to increasing carbon dioxide emissions attributable to the commercial aviation sector. The brand implemented hybrid technology to create a zero emission airline, with the objective of ultimately making air travel green.
• ModuleIn 2014, Module underwent a re-brand. The project involved moving into a new space, the creation of a new identity, website and varied collateral such as the agency stationary.
• Kentish KillerAs part of the Gruppo Sportivo Avanti brief, an identity was created for the club run, cycling sportive, called the Kentish Killer.
• Stephen Browning AssociatesStephen Browning Associates is a leading international management consultancy working in the cultural sector. The brief involved refreshing Stephen's identity, website and collateral.
• Gruppo Sportivo AvantiGruppo Sportivo Avanti is a cycling club based in Orpington, Kent. The project involved a brand refresh, a new, templated website and the re-design of the official club kit.

Projects credited in

• Rebranding Saga — Where experience is everythingNew research from Saga plc. revealed the majority of over 50’s feel that representation of them is unfairly focused on age. They are more likely to choose a brand that embraces a positive view about life over 50, focused on experience rather than age. SomeOne worked with Saga — the UK’s leading brand for the more experienced generation — on creating an entirely new visual and verbal identity.
• Recrafting a football icon...We are delighted to reveal the new crest that has been developed for Norwich City Football Club, the first milestone in our ongoing partnership. The current crest was created 50 years ago — 12 years before the birth of the internet — which has led to a number of technical and digital challenges. It also became apparent that there were inconsistencies with multiple versions of the crest in circulation, from concourses to club stationery to merchandise. Albeit technically challenged, the crest i

Work history

Designer
Sep 2013
After three years in the industry, i've designed for a variety of clients - from some of the UK's leading law firms to small start-ups in the arts and sports sectors. In my present multi-disciplinary role, i've developed my understanding across branding, print and digital. As an all-rounder, I have experience working from the initial design stages of projects through to the final implementation phases. I've had a hands-on role within my current agency, working collaboratively as part of a small, integrated team. In addition to developing my skills across Creative Suite, I've led client presentations, gone on-site to art direct photoshoots, managed interns and project managed clients.
Junior Designer
Aug 2011 - Aug 2012
As an optional part of my degree, I conducted a year-long placement with the branding and digital agency, Armadillo. My role as a junior designer gave me a comprehensive introduction into the industry, working on projects across branding, digital and print.

Skills

• Print Design
• Art Direction
• Illustrator
• Indesign
• Photoshop
• Website Design
• Wireframing
• Digital Design
• Artworking
• Branding Identity Design
• Presentation Communication Skills

Education

Graphic and Communication Design
Aug 2009 - Jun 2013
Graphic and Comm