About me

I'm a creative and empathetic strategist with 6+ years of sales & marketing, brand development & strategy experience. Working my knowledge back and forth, I have held various positions with world renowned brand consultancies most notably Landor (WPP), Design Bridge, Fitch (WPP), Bulletproof, Moving Brands and Saffron Consultants. I also work with small business and start-ups to help realise brand ambitions.

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Projects

• 2

  Branding in the dark

Work history

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Brand StrategistVarious
Nov 2016London, United KingdomFreelance
Working as a brand consultant and create strategist with a larger variety of top tier brand agencies and consultancies in the FMCG and Customer Experience space. My expertise: - Providing strategic consultancy in consumer insight, brand strategy, brand positioning - Uncovering hidden truths - Delivering a strategic point of view - Appraising brand equities - Analysing competitors and categories in order to propose or challenge brand opportunities - Identifying relevant trends in global consumer culture - Brand Identity analysis and benchmarking, including semiotic analysis - Gathering and analysing quantitative and qualitative research to extract insights helping to shape strategy - Customer journey mapping/experience mapping to identify brand experience gaps and co-creating better alternatives -Ethnography research and Vox-Pops - Identifying innovation opportunities - Crafting brand values, brand purpose, positioning statements, brand personality - Developing brand architectures, brand names and nomenclature systems - Writing creative briefs - Designing creative workshops - Brand propositioning and naming Contracts completed in 2017: - Saffron Consultants at Second Home Spitalfields, London - BWP Group, Hackney & Marlow, UK - We are Guerrilla, Shoreditch, London - Clean Returns, Westbourne Park, London - CBA (WPP), Somerset House, London Contracts completed in 2016: - YourStudio, Shoreditch, London - Moving Brands, Shoreditch, London - A Little Bird, Shoreditch, London - Bulletproof, Covent Garden, London - Fitch (WPP), Paddington, London

Skills

• Qualitative Research
• Concept Development
• Marketing
• Hospitality
• Tourism
• FMCG Branding
• Retail Branding
• Customer Behaviour
• Brand Creative Strategy
• Proposition Development

Education

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Brand Leadership MSc (Distinction)Univeristy of East Anglia
Sep 2012Norwich, United Kingdom
Graduated in July 2014 with a distinction. Course Details: Brands and Strategy, Consumer Brand Behaviour, Understanding Research for Brand Leadership, Innovation and Organisational Change, Brand Me, BrandAid, Brands in Action, Brands, Society and Culture

Awards

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Best performing student and best dissertation 2012/13UEA
Awarded NBS prize for best performing student and best dissertation (achieving 90%)