Work history
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Education AssistantAveda - Estee Lauder Companies
- London, United KingdomFull Time
Support Education Director and played an integral role in delivering our Education strategy education in eight EMEA countries while demonstrating a positive response to pressure in a fast-paced and deadline-driven role.
Facilitated the timely completion of ad-hoc administration, including booking Aveda Artist visits, planning complex diaries, and preparing travel itineraries:
Key contact for incoming inquiries, including internally (global marketing and EMEA Markets) and externally (creative companies, agencies, artist management), while building relationships with multiple distributors.
Worked alongside the Digital Education & Events Assistant across our Aveda brand ensuring knowledge of product & EMEA markets.
Review and report on training attendance & KPIs along with course completion.
Supported the education assistant with coordinating content briefs and salon channel assets.
Worked with sales and marketing teams to ensure markets are set up for success for the new launches and key calendar moments.
Created and shared all education content for both in-person & digital training, including internal & external education platforms.
Presented at monthly campaign call presenting summaries of education assets and activities available to support up and upcoming activities.
Point of contact for creative direction for editing presentations using Canva/Microsoft PowerPoint for our seasonal retailer strategy and sales conferences.
Created a dynamic seasonal consumer brochure for print/online for hair and fashion for AW22/SS23 resulting in our strongest piece with a 4.6% engagement rate which was a 1740% increase over our target.
Liaised with internal and external stakeholders in EMEA markets and media agencies in the UK.
Briefing in education plans for design, copy & print to ensure they follow brand guidelines.
Created education features for our regional EMEA weekly bulletin to inform EMEA markets on the latest education assets, and press releases.
Coordinated the planning & execution of our education events – live & virtual
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Marketing AssistantAveda - Estee Lauder Companies
- London, United KingdomFull Time
Worked alongside New Market Expansion Director with the LATAM markets while demonstrating a positive attitude and response in a fast-paced and deadline-driven role.
Accurately forecasted marketing process for LATAM markets for new product launches while advising on annual price increases.
Delineated EMEA business and individual market needs alongside Marketing Manager during participation in conference calls and team meetings (took and circulated minutes from LATAM weekly meetings).
Created high-impact paid ads on Facebook Business Manager targeting diverse audiences.
Collaborated with Social Media Content Creator to coordinate content shoots while also coordinating copywriting for Aveda UK social media content while taking into consideration the brands tone and sensitivities.
Responded promptly and professionally to customer queries on Facebook and Instagram via Sprinklr.
Oversaw management of marketing requests from EMEA countries and global marketing.
Engaged with EMEA markets and Global Marketing while liaising with Affiliate Marketing teams to anticipate and respond to opportunities and commercial demands.
The led forecasting marketing process for LATAM Markets for new product launches in alignment with the global marketing Pre-Stage 3 Timeline spreadsheet.
Created & grew brand awareness having created targeted email campaigns using Taxi & Braze.
Supported the execution of 360 plans for LATAM markets.
Worked collaboratively with the wider marketing and online teams to ensure markets are well briefed on upcoming launch activities.
Lead the annual price increase for our new product launches for LATAM.
Performed competitor analysis and trends research to contribute information on our online platforms to influence short – long term strategies to improve our business strategy.
Monitored EMEA marketing calendar and shared important updates to EMEA markets
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Skills
- Microsoft Excel
- Microsoft Office
- Microsoft Powerpoint
- Social Media
- Copywriting Skills
- Team Collaboration
- Analysing
- Creative Thinker
Education
Awards
Squared OnlineGoogle
Improved knowledge of customer journeys, social media, mobile/search/display ads, Google Analytics, Google AdWords, attribution models, and digital trends.
Developed deep awareness surrounding digital technology and its use in a marketing context.
Studied Search Engine Optimisations (SEO), customer value mapping, and content development.G
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The Fundamentals of Digital MarketingGoogle Digital Garage
Enhanced awareness of digital marketing, including SEO, online presence building, organic search strategies, paid search, Google Search Console, Search Engine Marketing (SEM), social media, mobile applications, content and email marketing, and web analytics.