Projects
- Marketing and Branding consulting projectsA Stealth MedTech Company: An innovative MedTech Device startup. Project Scope: Identify the main product assortment to launch based trend analysis. Developed early stage marketing plan. Identify key patners and establish partnership. Develop and execute topline PR and visibility plan. Business model plausibility.
Work history
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Independent Marketing and Brand ConsultantIndependent
Berlin, GermanyFreelance
Leading company's project teams and responsible for developing brand strategy and providing in-depth market research, industry trend analysis, consumer insight and strategic recommendation to support companies in international expansion.
. Defining project OKR's and leading company's project teams in creating market entry strategy and short-, mid- and long term plan recommendations
. Creating qualitative and quantitative tailor-made research methodologies to analyse potential partners and new business opportunities in consensus with project sponsors
. Developing a local implementation set-up plan where necessary
. Managing stakeholder and obtaining buy-ins for project progress
. Developing and validating business models together with the respective senior management team
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VP GrowthITOPUA ug
- Munich, GermanyFull Time
Part of the founding team and responsible for developing & managing all aspects of business growth, eCommerce strategies and project development from initial scoping, strategic and fiscal planning through to product delivery. Established, grew and managed an extensive key strategic partners such as: International logistics companies, NGO's, Design boards and over 500 home interior companies.
. Created and deployed omni - channel marketing strategy and campaigns such as launch campaigns, partnerships and influencer marketing , email marketing, content marketing, social media and community-building by bootstrapping with limited budget
. Developed the commercialisation strategy for the entire business
. Defined and continuously revised the business KPI's and monitoring processes
. Created in collaboration with product and tech teams the customer journey design and growth mechanisms
. Hired and lead core members of the team
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Skills
- Brand Strategist
- Marketing Strategy
- Analysing Trends
- Omnichannel Strategy
- Project Management
- Strategic Planning
- Business Development
- Business Strategy
- Team Leadership
- Relationship Management