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Ilaria Pignataro

Digital MarketerLondon, United Kingdom
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IP

Ilaria Pignataro

Digital MarketerLondon, United Kingdom
About me
Extremely motivated to constantly develop my skills and grow professionally. I am confident in my ability to learn quickly. I consider myself a professional and dutiful person. A great verbal and written communication skills with the ability to deal with people at all levels. Comfortable in a fast-moving, constantly evolving environment and you have the maturity to bring stability to challenging situations. Ability to use own initiative in terms of problem-solving. Great IT Skills, especially Excell, Powerpoint, Adobe. Thanks to my work experience in Gianni Versace company, I was able to take part in fruitful collaborations in this position, Marketing and Retail. 
Even though my previous experience let me learn different notions and guidelines in the world of work that are new to me, I have got so much to learn and I am willing to do that. 
I had the chance to discover the ability to learn quickly what my superiors asked and my great aptitude in numbers and reports through the daily labor performed in absence of an EMEA business analyst. In my current job, I learned new knowledge, which helped me to grow and get closer and closer to Marketing & Communication, especially in the promotional field. As you can see, my business is mainly based on branding, paid social media, creating social media content, influencers and celebrities placements (search and management), and weekly reports.
Projects credited in
  • Between dream and reality
    Between dream and reality
Work history
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    DCMJ MEDIA & PR — Advertising & Marketing AssistantDCMJ MEDIA & PR
    Milan, ItalyFreelance
    Prepare weekly updates and reports to track growth and success rates of campaigns and content. (Excel) Manage Paid Social Media Campaigns and carry out analysis on campaign performance data and provide insight to improve the performance. Daily monitoring of social media community whilst engaging with our audience and responding to customer service related queries Conduct influencer research & database upkeep for future collaborations Prepare and manage Social media Music Artist content. Study the store's performances and support the Team with the Artist Styles Collaborating with the marketing manager, internal teams, clients and partners on marketing strategy. Helping identify marketing trends and key opportunities for innovation. Creating marketing materials such as white papers, case studies, and presentations. (Powerpoint & Canva) Talents Placements and Brand awareness E-Commerce management of some brands (Shopify) Preparing, formatting and editing a range of documents. Work with CEO to create a New Brand, (Branding, Merchandising, Market research, Marketing strategy, storytelling, Social Media, Graphic Design)
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    Marketing & BuyerGianni Versace
     - Milan, ItalyInternship
    Reporting and analysis monitoring detailed sales and stock for the specific category (style, store, etc.) Working with new business teams to fully understand new clients marketing objectives, challenges, markets and target audiences to develop a marketing strategy Working with internal stakeholders to manage the company's content-related assets, develop and execute the company strategy Working to develop new PowerPoint designs, visually represent fashion sponsorship opportunities, and create client outreach materials Upload items selected by buyers on the Farfetch website and sales monitoring Optimization in stock allocation and helping buyers in merchandise assortment for stores. Maximize sales and results by the store through collaboration with the store: store visit in order to better understanding the marketing. Working actively with the buyer and the category buyer during campaigns. Monitoring the stock of the stores, store to store transfers.
Skills
  • Market Research
  • Marketing
  • Market Strategy
  • Marketing Branding
  • Marketing Campaigns
  • Analysing
  • Analysing Performance
  • Advertisement
  • Ad Campaigns
  • Social Advertising
Education
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    Master degree Marketing PsychologyUniversità degli Studi di Firenze
     - Florence, Italy
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    Bachelor’s Degree in PsychologyUniversità degli Studi di Firenze
     - Florence, Italy