I am a versatile and analytic professional with a passion for all things creative. I take pride in my dedication to find effective solutions and my attention to detail. I keep calm under pressure and am always keen to learn new skills, making the most of opportunities and challenges. I have a thorough understanding of digital asset creation and can adapt quickly to new processes and techniques.
Work history
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High End RetoucherFashion Exclusive UAE
London, United KingdomFreelance
SEASONAL CAMPAIGN AND LOOKBOOK IMAGES FOR FASHION EXCLUSIVE UAE
Fashion Exclusive UAE is a boutique PR Agency based in Dubai providing successful brand development, art direction, creative productions, distribution and public relations services. I have been working on creating the look books, catalogues and seasonal campaigns for the brands they are representing – Baruni, Illustrella Moda, Marina Qureshi, SERRB. Some of the images for SERRB and Illustrella Moda have been previously published in Vogue Arabia, Harper’s Bazaar Arabia, Elle and 3 of the images have been used for the cover of “Oh La La” Bahrain and Qatar’s magazine. The brief for these projects was to:
• Precisely clean the model’s skin without removing the natural and essential textures
• Remove creases, dust particles, safety pins, etc., from the image where needed
• Make sure the background is clean from any marks, dust and unwanted objects
• Remove flyaway hair
• Reshape and extend fabric and garments, where needed
• Maintain visual consistency of images from set-to-set
• Ensure the colour between image and physical products were maintained and accurate
• Colour correction to achieve the desired mood as briefed by the art director
• Resize all images to use on the website with techniques and batching processes in Capture One.
• Prepare files for various mediums (e.g., printed media, social media)
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High End RetoucherSophion Bioscience A/S
London, United KingdomFreelance
SOPHION BIOSCIENCE A/S – PRODUCT AND CATALOGUE IMAGES
The client is a bioscience company based in Denmark that provides advanced laboratory equipment and supplies. The project requirements were to edit and prepare the photographs to be used in their product catalogue and for illustrative purpose on their website. My responsibilities were to:
• Make creative and artistic decisions.
• Deliver digital enhancements ensuring clean, colour corrected professional
images prior to upload.
• Clean the product from any dust and marks.
• Precisely extract the product from the background using advanced
techniques.
• Create a realistic looking shadow under the product.
• Replace elements of one product onto another.
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Skills
- Adobe Photoshop
- Adobe Illustrator
- Capture One Pro
- Colour Correcting
- Compositing
- Multi-tasking