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Iman Ogundeko

Marketing & PR at BESTSELLER

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About me

Hi, I'm Iman, from Chicago. Culture, people and meaningful encounters have always been a fascination to me. This is why I chose to study bio-cultural anthropology at Northwestern University, what inspired me to spend 8 weeks in China, and what has now lead me to seek new work and adventures in Denmark and currently, The Netherlands. I seek creativity and inspiration from all around, but especially from personal encounters and travels. Leaving my home in Chicago last summer to live in Europe with people from all over the world has pushed me far out of my comfort zone, but has taught me invaluable lessons on issues like self-care, communication, open-mindedness, patience, living in the moment, and never taking anything for granted. Through the years, my professional skills have grown to encompass sales, customer relations, branding, marketing & pr, content marketing, visual communications, market research, social media and copywriting. My interests and passions outside the work space revolve around finding the best independently brewed coffee, dreaming of the coolest fashion and sneakers, reading, taking pictures on my iPhone 6 plus (while anxiously wishing for the iPhone X), growing my social media, discovering the best music, traveling, sharing my love for skincare, and slowly becoming an advocate for self love and mental health.

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  • Fashion
  • Social Media
  • Luxury Fashion Retailing
  • Content Marketing
  • Market Reseach
  • Brand Strategy
  • Visual Communications
  • B2C Copywriting
  • Sales

Work history


Marketing and PR assistant


Aug 2017
  • Full Time
  • Assisting with event planning and influencer campaigns, while also working to enhance the coordination and communication between the Danish and Dutch marketing offices. • Planning, preparation, coordination and execution of events, including marketing and PR meetings, launch of influencer collaborations, store openings, instore events, and press events. • Partnering with sponsors, external companies, and social influencers • Copywriting and proofreading • Project management


Marketing and expression coordinator


Aug 2016 - Aug 2017
  • Full Time
  • Assisted with the execution of new brand strategy, including the feel, or ‘expression’, of the brand. • Partnered with lifestyle brands and suppliers to source and launch goods for new retail concept • Coordinated instore marketing material alongside the graphics, expression, and product teams • Produced content for brand snapchat and instagram stories • Copywriting and proofreading for online, SoMe, in store material, and catalogues


Sales support and administration

Tom Ford

Jan 2014 - Feb 2016
  • Full Time
  • Provided support to the sales, logistics and management teams, and ran day-to-day administrative and operational responsibilities. • Led client-facing support, including assistance with sales, returns, product knowledge, transfers and inventory control processes • Maintained back office, stock, POS system and overall store appearance




Oct 2011 - Nov 2013
  • Full Time
  • Sales professional in the second biggest shoe department in the Midwest • Utilized trend forecasting to increase personal sales and client base by two-fold • Enhanced customer relations




Northwestern University

Sep 2007 - Jun 2011
  • Additional coursework in pre-medicine studies Completion of senior capstone paper, entitled "“The World Is A Pregnant Woman” : Investigating the Clinical and Socioeconomic Factors of Obstetric Fistulas in Islamic Northern Nigeria from a Historical and Contemporary Perspective." Activities: Muslim Cultural Student Association, African Student Association, Dance Marathon, Northwestern Memorial Hospital Volunteer, Northwestern University Feinberg School of Medicine Research Assistant, Work Study.