About me
I am a travel professional who has been creating amazing travel experiences for international clients for the last 8 years. I am experienced in looking for exclusive destinations, establishing productive relationships with valuable partners as well as creating engaging content for different audiences. I take care of every aspect of the tour: from the sourcing of suitable accommodation, transportation and venues providers, to the negotiation of rates and T&C, as well as the supervision of operations on the day of the event.
I spent the last 2 years focusing on the revamp of the product and marketing strategy of a well known tour operator. I successfully delivered new exclusive travel products (including unique accommodation solutions, unforgettable dining experiences and hidden attractions) in Europe. In less than six months, I created a promotional blog, a company newsletter and set up accounts on social media.
Work history
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PR & Product ManagerTracoin
- London, United KingdomFull Time
In charge of improving existing product and sourcing new exclusive experiences in Europe for Asia Pacific clients:
• By researching and travelling to off-the-beaten-track destinations and establishing good relationships with local suppliers I ensured suitable rates and unique addictions.
• By cooperating with different teams within the Company (Contracting, Transports, Operations and Sales), in order to successfully include the new products to the existing tours. Thanks to this cooperation, I successfully delivered new exclusive travel products in South of Italy, France, Scandinavia and Eastern Europe.
• By creating a new training plan that included an introduction on clients’ profile and needs, and specific details and characteristics on Europe travel products divided by area to ensure that the team had an excellent product knowledge and was able to respond to the clients’ demand.
Also responsible to implement an efficient communication and marketing system both internally and externally, through online tools such as a blog, newsletter and social media:
• Implementation of a company blog for partners and clients in Asia with responsibility for producing relevant content to ensure the brand is perceived as the go to tour operator of choice (www.tcablog.com – online since January 2019)
• Implementation of a monthly newsletter linked to blog content through MailJet – average of 20% open rate and 5% click through rate
• Act as information officer by sending emails to Asian offices to alert of urgent changes to parking regulations, strikes, blockades or other incidents that may impact their tours
• Set up and management of accounts on Facebook, Twitter and Instagram, other than cooperation to the management of a WeChat account for the Chinese market
• Close collaboration with other departments to ensure smooth regular internal communication.
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Assistant Purchasing ManagerTracoin
- London, United KingdomFull Time
I was in charge of the team responsible for the Hotel purchasing for the Asian market’s tours. Having a list of destinations in Europe to book, I made sure that the Team got the best deal according to the client’s requirements and given budgets. I ensured that the Team’s weekly and monthly targets were met, by supporting and motivating its members. I was responsible of complaints and special requests on accommodations during the tour. At the same time, I looked after ad-hoc requests for the Asian high-profile clients on accommodations, meetings and exclusive VIP experiences.
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Skills
- Product Marketing
- Social Media
- Project Management
- Excel
- Team Management
- Customer Focused
- Negotiation
- Self Starter
- Powerpoint
- Events Planning
Education
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Post-graduateCity University London
- London, United Kingdom
Major Events Management (post graduate short-course)
Project management, strategic planning, budgeting, finance, promotions, marketing and sponsorship, operations and production, health and safety, and risk management
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MasterLUMSA University of Rome
- Rome, Italy
MA in International Communication