I'm a playful pragmatist. Always striving to understand more deeply and expand my knowledge. As a designer and illustrator, I have worked on a variety of different areas including branding, packaging, digital design, campaign, print, and more. My particular interest lies in brand identity. Starting with brand strategy enables me to fully understand a business and their goals in order to create solutions that both parties are proud of. I have a comprehensive knowledge of Adobe Illustrator, Photoshop, InDesign and Adobe XD. I have a working knowledge of After Effects.
- Brand and packaging designThis project was an in-depth rebranding of Pimento Hill, a jam and condiment company. I also designed packaging for their wide range of products. I felt the company’s Jamaican heritage was key to communicating what the brand stood for. I really wanted to use this history in an authentic way, avoiding any clichés. The name helped start the process. Pimento Hill is where the founder grew up and Pimento berries are also a key ingredient in jerk seasoning. The initial inspiration came from a
- Print design and illustrationMy former boss approached me to come up with a design for a short piece he’d written about the menopause for Rejuvage, an anti-aging organisation. A slightly daunting task! The content was deeply personal, hilarious as well as informative and serious. I had a loose set of brand guidelines to work with. I decided a simple, light set of illustrations would complement the content and hint at the light-hearted tone. The theme of contrast runs throughout the piece, from the cover to the colour pal
- App and website designThe brief was to develop a music app that targeted at a very specific audience: professionals in their mid-20s with little time on their hands, who like to listen to BBC Radio 1. This app specialises in recommending music which suits its users’ tastes. Vibe finds out the necessary information by linking with their Spotify and Facebook accounts. This was a personal project, the aim being to familiarise myself with UI and UX design, as well as using the website InVision to bring the app to life.
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- Print Design
- Mixed Media
- Pen Ink
- Logo Design