I am a data-driven yet highly creative marketer with a huge passion for content and driving engagement through compelling communications. In my current role at Gympass, I develop & execute communication plans across 7 markets and multiple channels, using analysis and key market insights to shape tactics and drive growth across business units. I am a true team player and enjoy managing multiple stakeholders across projects, driving results while also enabling others to do their best work.
Outside of work I am passionate about wellness and spend most of my spare time trying out new fitness classes around London, cooking nutritious meals or researching the latest wellness trends, fashion & beauty treatments.
Work history
G
G
Marketing Manager (User Growth)Gympass
London, United KingdomFull Time
- Leading strategic marketing plans & tactics across 7 countries in Europe region. This drove a 35% reduction in churn across Europe Gympass users in H2-2018.
- Defining KPIs for Europe region and priorities for product teams, providing key market insights and senior stakeholder advice.
- Championing metrics-driven campaign analysis & creative coaching across multiple local marketing teams.
G
G
Customer Success ManagerGympass
- London, United KingdomFull Time
- Advocated customer needs cross-departmentally with a strong product focus.
- Drove implementation of new systems, improving customer SLAs by 60% in Q4’2017.
- Lead CS Executives in response styles & issue resolution, maintaining 90%+ customer satisfaction scores.
- Managed outbound sales projects, achieving 15% CVR across the team.
+ Show more
Skills
- Growth Strategy
- Copywriting Translations
- Project Management
- Stakeholder Management
- Creative Approach
- Team Coordination
- Data Insights
- Digital Communications
- Marketing
- Marketing Strategy
Education
U
U
BSc Fashion Textile RetailingUniversity of Manchester
Manchester, United Kingdom
Achieved 2:1 in BSc (Hons) Fashion & Textile Retailing.
Modules studied include:
- Garment technology
- Consumer behaviour
- CAD
- Fashion marketing
- Fashion Management & apparel pipeline
I
I
A LevelsIlkley Grammar School
Ilkley, United Kingdom
Psychology: A
Media Studies: A
Sociology: B