Imogen Shephard

Imogen Shephard

PR ManagerLondon, United Kingdom
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Pip Jamieson
Imogen Shephard

Imogen Shephard

PR ManagerLondon, United Kingdom
About me
A charismatic PR Manager in the lifestyle sector with excellent communication, writing and leadership skills. Along with strong media contacts and a creative flair for strategic planning.
Projects credited in
  • British Heart Foundation
    British Heart Foundation
Work history
    Head of PR
    London, United KingdomFull Time
    PR: Main objective is to gain press coverage to enhance sales and brand exposure. Achieved by: • Keeping in direct contact with key fashion journalists to secure positive press coverage within major consumer titles and online media outlets. • Celebrity dressing through building strong relationships with their stylists. • Leading weekly brainstorming sessions to develop creative press strategies and ensure the team are briefed on how to implement them. • Staying up to date with trends and developments within the industry that might influence PR approaches. • Researching and negotiating advertising and reader offers within publications, as well as product placement with influencers and bloggers. Marketing: Plan marketing activity for the e-commerce websites to help drive sales. Responsibilities: • Constructing marketing calendars and developing communication strategies to effectively engage with target audiences. • Write persuasive coherent copy for e-marketing, websites and brand guides. • Help construct interesting content for the e-commerce sites and social media platforms. Managerial Skills: Have transitioned in-house with two brands from my previous agency and successfully set up a new PR department. Responsibilities: • Motivating the team to help implement PR and marketing strategies. • Contributing to weekly meetings with other departments to ensure coordination of effective PR and marketing communications.
    PR Account Manager
     - London, United KingdomFull Time
    PR: Gained a wealth of experience within a broad spectrum of lifestyle areas and learnt how to creatively tailor each PR strategy to suit each sector. Responsibilities: • Maintained strong relationships with key press contacts to secure appropriate product placement for clients, raising brand awareness. • Sourced stylists to dress their celebrity clients for public appearances, creating another platform to promote the brand and drive sales. In one case this resulted in an item selling out. • Actively built new relationships with journalists specific to each client’s individual requirements. • Attended Intertrade’s fragrance events and trade shows to handle press. Worked with major department stores on fragrance launches, successfully organising one-to-one interviews with luxury consumer press and the creators. • Strongly enhanced traffic to our client’s e-commerce websites by targeting specific bloggers and influencers. • Seasonally wrote engaging press releases and copy for look books, catalogues and weekly visuals for press. Developing Managerial Skills: Was promoted from Account Executive to Account Manager within a year, which allowed me to develop strong managerial skills and gain more responsibility. Responsibilities: • Managed a team, delegating tasks and problem solving when necessary. • Led brainstorming sessions to create effective PR campaigns and ensure implementation of them. Client Relationships: I gained understanding in the importance of strong client relationships. My communication skills excelled with the ability to explain persuade and advise clients in different situations. Responsibilities: • Liaised daily with clients, reporting directly and dealing with any requests. • Regularly attended client meetings to work on creative and innovative strategies and campaigns for PR, marketing and social media.
  • Fashion
  • Events
  • Marketing PR
  • Writing
  • Interiors
  • Beauty
  • Consumer PR
  • Management
  • Communications
  • Media Relations
  • Office
  • Powerpoint
  • Word
  • Content Copywriting
  • Creative
  • Social Media
    History Art History
     - London, United Kingdom
    Chelsea College of Arts (UAL) logo
    Chelsea College of Arts (UAL) logo
    Art Foundation DiplomaChelsea College of Arts (UAL)
     - London, United Kingdom