Imogen Shephard

Account Manager

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About me

A charismatic PR Manager in the lifestyle sector with excellent communication, writing and leadership skills. Along with strong media contacts and a creative flair for strategic planning.

Skills

  • Fashion
  • Events
  • Marketing PR
  • Writing
  • Interiors
  • Beauty
  • Consumer PR
  • Management
  • Communications
  • Media Relations
  • Office
  • Powerpoint
  • Word
  • Content Copywriting
  • Creative
  • Social Media

Work history

Currently

Head of PR

Fenn Wright Manson

Jun 2016
  • London, United Kingdom
  • Full Time
  • PR: Main objective is to gain press coverage to enhance sales and brand exposure. Achieved by: • Keeping in direct contact with key fashion journalists to secure positive press coverage within major consumer titles and online media outlets. • Celebrity dressing through building strong relationships with their stylists. • Leading weekly brainstorming sessions to develop creative press strategies and ensure the team are briefed on how to implement them. • Staying up to date with trends and developments within the industry that might influence PR approaches. • Researching and negotiating advertising and reader offers within publications, as well as product placement with influencers and bloggers. Marketing: Plan marketing activity for the e-commerce websites to help drive sales. Responsibilities: • Constructing marketing calendars and developing communication strategies to effectively engage with target audiences. • Write persuasive coherent copy for e-marketing, websites and brand guides. • Help construct interesting content for the e-commerce sites and social media platforms. Managerial Skills: Have transitioned in-house with two brands from my previous agency and successfully set up a new PR department. Responsibilities: • Motivating the team to help implement PR and marketing strategies. • Contributing to weekly meetings with other departments to ensure coordination of effective PR and marketing communications.

2016

PR Account Manager

Lamb to Slaughter

Mar 2013 - May 2016
  • London, United Kingdom
  • Full Time
  • PR: Gained a wealth of experience within a broad spectrum of lifestyle areas and learnt how to creatively tailor each PR strategy to suit each sector. Responsibilities: • Maintained strong relationships with key press contacts to secure appropriate product placement for clients, raising brand awareness. • Sourced stylists to dress their celebrity clients for public appearances, creating another platform to promote the brand and drive sales. In one case this resulted in an item selling out. • Actively built new relationships with journalists specific to each client’s individual requirements. • Attended Intertrade’s fragrance events and trade shows to handle press. Worked with major department stores on fragrance launches, successfully organising one-to-one interviews with luxury consumer press and the creators. • Strongly enhanced traffic to our client’s e-commerce websites by targeting specific bloggers and influencers. • Seasonally wrote engaging press releases and copy for look books, catalogues and weekly visuals for press. Developing Managerial Skills: Was promoted from Account Executive to Account Manager within a year, which allowed me to develop strong managerial skills and gain more responsibility. Responsibilities: • Managed a team, delegating tasks and problem solving when necessary. • Led brainstorming sessions to create effective PR campaigns and ensure implementation of them. Client Relationships: I gained understanding in the importance of strong client relationships. My communication skills excelled with the ability to explain persuade and advise clients in different situations. Responsibilities: • Liaised daily with clients, reporting directly and dealing with any requests. • Regularly attended client meetings to work on creative and innovative strategies and campaigns for PR, marketing and social media.

Education

2009

History Art History

Goldsmiths College, University of London

Sep 2006 - Jun 2009
  • London, United Kingdom

2006

Art Foundation Diploma

Chelsea College of the Arts

Sep 2005 - Jun 2006
  • London, United Kingdom