About me
A charismatic PR Manager in the lifestyle sector with excellent communication, writing and leadership skills. Along with strong media contacts and a creative flair for strategic planning.
Work history
Head of PR
London, United KingdomFull Time
PR:
Main objective is to gain press coverage to enhance sales and brand exposure.
Achieved by:
• Keeping in direct contact with key fashion journalists to secure positive press coverage within major consumer titles and online media outlets.
• Celebrity dressing through building strong relationships with their stylists.
• Leading weekly brainstorming sessions to develop creative press strategies and ensure the team are briefed on how to implement them.
• Staying up to date with trends and developments within the industry that might influence PR approaches.
• Researching and negotiating advertising and reader offers within publications, as well as product placement with influencers and bloggers.
Marketing:
Plan marketing activity for the e-commerce websites to help drive sales.
Responsibilities:
• Constructing marketing calendars and developing communication strategies to effectively engage with target audiences.
• Write persuasive coherent copy for e-marketing, websites and brand guides.
• Help construct interesting content for the e-commerce sites and social media platforms.
Managerial Skills:
Have transitioned in-house with two brands from my previous agency and successfully set up a new PR department.
Responsibilities:
• Motivating the team to help implement PR and marketing strategies.
• Contributing to weekly meetings with other departments to ensure coordination of effective PR and marketing communications.
PR Account Manager
- London, United KingdomFull Time
PR:
Gained a wealth of experience within a broad spectrum of lifestyle areas and learnt how to creatively tailor each PR strategy to suit each sector.
Responsibilities:
• Maintained strong relationships with key press contacts to secure appropriate product placement for clients, raising brand awareness.
• Sourced stylists to dress their celebrity clients for public appearances, creating another platform to promote the brand and drive sales. In one case this resulted in an item selling out.
• Actively built new relationships with journalists specific to each client’s individual requirements.
• Attended Intertrade’s fragrance events and trade shows to handle press. Worked with major department stores on fragrance launches, successfully organising one-to-one interviews with luxury consumer press and the creators.
• Strongly enhanced traffic to our client’s e-commerce websites by targeting specific bloggers and influencers.
• Seasonally wrote engaging press releases and copy for look books, catalogues and weekly visuals for press.
Developing Managerial Skills:
Was promoted from Account Executive to Account Manager within a year, which allowed me to develop strong managerial skills and gain more responsibility.
Responsibilities:
• Managed a team, delegating tasks and problem solving when necessary.
• Led brainstorming sessions to create effective PR campaigns and ensure implementation of them.
Client Relationships:
I gained understanding in the importance of strong client relationships. My communication skills excelled with the ability to explain persuade and advise clients in different situations.
Responsibilities:
• Liaised daily with clients, reporting directly and dealing with any requests.
• Regularly attended client meetings to work on creative and innovative strategies and campaigns for PR, marketing and social media.
Skills
- Fashion
- Events
- Marketing PR
- Writing
- Interiors
- Beauty
- Consumer PR
- Management
- Communications
- Media Relations
- Office
- Powerpoint
- Word
- Content Copywriting
- Creative
- Social Media
Education
History Art History
- London, United Kingdom
Art Foundation DiplomaChelsea College of Arts (UAL)
- London, United Kingdom