Experienced Marketing Manager with a demonstrated history of working in Retail, E-commerce, Gaming, Journalism and Digital industry. Skilled in Search Engine Optimization (SEO), Negotiation, Analytical Skills, Brand Management, ATL & BTL implementation, Budgeting and Statistical Data Analysis.
Projects
- 1st TVC for Online Gambling company launchBast Arena Launching Spot A 360 degree communication for the launch of Bastarena. All marketing channels were included; starting from online channels via standard banners in sports related sites, Radio & TV (in Albania TV is the main channel which brings best efficiency in terms of brand awareness, 84% last study). In first TVC main focus was in the brand and tagline. Main advantage was on focus. Best 3D Agency in Albania handled the production & post production of TV commercial.
Work history
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Marketing and Communivcations ManagerUniverse s.a
AlbaniaFull Time
Universe s.a - Online Gambling industry
Implementation and management of media advertising, including TV, radio, print, outdoor and digital ads with over 45 vendors; Digital brand manager for all web and viral media channels; Management of marketing budget and invoicing with a >1,000,000 Euro budget; Introduced digital marketing strategies, increased leads from traditional sources to online sources; Finding new and unique channels for promotion; All campaigns have been developed and implemented in house.
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Marketing ManagerJumbo
- AlbaniaFull Time
Responsible for PR and Marketing Strategies for Jumbo (franchise of Jumbo Greece) for Albania, Kosovo and Bosnia Herzegovina; Responsible for research for expand, Grand Opening Campaigns and the maintenance of other campaigns during an academic year; Management of marketing budget and invoicing with a > 400'000 Euro budget; Responsible for traditional marketing channels (ATL & BTL); Responsible for e-commerce and Digital Marketing; Collaborating with more than 25 vendors and different marketing agencies for the successful execution of campaigns.
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Skills
- ATL Advertising
- BTL
- TTL Campaigns
- Digital Marketing
- Content Marketing
- SEO Optimisation
- Deal Negotiation
- Marketing Branding
- Acquisition Marketing
- Client Retention
Education
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Bachelor's Degree in Economics and ManagementUniversity Of Tirana, Faculty Of Economics
- Tirana, Albania