Hi! I am a product designer focused on designing intuitive experiences from research to implementation across multiple platforms like apps, websites and saas services.
Mainly I work for startups and clients with attractive projects. My designs stand out for being collaborative and scalable solutions that are adapted to different user needs by using the knowledge around the UI / UX area.
In my ex-lives, I have been working at ClearScore (fin-tech London), crafting their product and making meaningful services for their users. Also, I worked with companies like YoyoWallet (fin-tech startup) and clients like chaYkra (e-commerce startup).
Currently, I am based in Barcelona creating new mobility solutions for Europcar and partners (Ubeeqo). Besides, I am collaborating at designcalendar.io. Also, I am interesting on social enterprise projects.
Besides, part of my time I am traveling and gathering inspiration from conferences and galleries.
If you want to discuss a project, here is my contact.
Portfolio: inakiserna.com
Work history
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Senior Product DesignerSCRM Lidl
Barcelona, SpainFull Time
• Taking the ownership of the new SSO for Lidl Plus, influencing on the strategy of the group by simplifying the registration and validation process at the discovery, designing and building phase.
• Implement the new SSO of Lidl Plus and integrating e-commerce users across Europe.
• Designing loyalty solutions like 'Lidl Points' from problem solving through research until shipping the project and monitoring new opportunities for the end user and business.
• Running and shipping the 'Lidl Points MVP" in different countries such as Ireland, Slovakia and more.
ContributorDesign Calendar
Barcelona, SpainFreelance
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Skills
- Sketch
- 360 Branding
- Web Design
- Illustration
- Iconography
- UX
- UI
- Research
Education
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Ux/ui Design, APP and Website Design, User Research, Prototype and WireframeDesignlab.com
- San Francisco, United States
http://trydesignlab.com/ux-academy/
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Bachelor’s Degree in Advertising and CommunicationUniversity of Alicante
- Alicante, Spain
2009 – 2013
Principal Subjects studied included:
Creativity, Copywriting, Branding
Voluntary subjects studied included:
Trends & Research, Idea Incubation, Creativity ideas