Hello! I’m India and I’m a freelance editor, writer and editorial strategist specialising in fashion and lifestyle. I believe in thinking differently with a digital-first mindset and will never underestimate the power of properly crafted copy.
I’m currently working with a number of different clients on campaign copy, general brand copy, tone of voice development, editing, strategy and more. My most recent clients and published work includes: Kirstie Le Marque, London Velvet, Into The Gloss, The Chill Times, ASOS, John Lewis & Partners, Sir Plus, Next, Hackett, Adjust Your Set for Radley and more.
I’m also an Associate Lecturer at London College of Fashion, tutoring 2nd and 3rd year students across various units in BA (hons) Fashion Journalism.
Projects credited in
- Editorial platform for John LewisI developed the digital Editorial platform for John Lewis and Partners, The Edit, covering all key category areas of the business. Building a team of talented journalists, commissioning, editing and working with the art direction and production teams on creating an aspirational, shoppable area of the website to inspire and inform the John Lewis audience. A focus on high quality content, SEO and magazine-quality imagery achieved outstanding results, both commercial and engagement.
Work history
Menswear EditorJohn Lewis & Partners
London, United KingdomPart Time
Freelance Menswear Editor at John Lewis & Partners, responsible for all menswear copy on The Edit.
Brand CopywriterHackett London
London, United KingdomFreelance
Freelance Brand Copywriter at Hackett, responsible for all copy across all comms, including website, social media, POS, emails and more.
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Skills
- Writing
- Content
- Editing
- Copywriting Editorial
- Copywriting Skills
- Editorial Content
- Editorial Copy
- Sub-editing
Education
BA (Hons) Fashion Journalism, 2:1London College of Fashion, UAL
- London, United Kingdom