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Work history

Social Media Team LeaderPrimark
Sep 2018Belfast, United KingdomFull Time
As the Social Media Agent for Primark I was responsible for driving customer engagement through B2C marketing using platforms such as Facebook, Twitter and Instagram. Doing this gave me insight into Primark’s community management strategies and allowed me to expand my own skills by ‘thinking outside the box’ and coming up with creative strategies to maximise engagement online and ultimately contribute towards Primark’s ROI. As the Team Leader I now manage a team of 30. I create social media training on online engagement, deal with staff reviews, staff conflicts and correspond with Primark’s PR, Ethical and Communications teams by presenting them with daily social media reports. This has helped me improve my organisation skills, communication skills and I now know how to analyse data to set targets to improve ROI. Being a team leader means I am not only looking at the standards of B2C marketing strategies but also B2B as I continuously maintain happy working relationships with Primark’s PR and Communications teams.
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Belfast Photo Festival: Marketing and Social MediaBelfast photo festival
Feb 2019 - Apr 2019Belfast, United KingdomInternship
Increased social media presence by 20% and increased website traffic through Facebook ads and SEO. Using social media to advertise and promote the festival through UGC and effective storytelling. Working alongside company CEO and facilitating where I can. As I was the only social media and marketing Intern I was proactive and took initiative where necessary. Additionally, I created budget plans and KPI reports

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Skills

• Marketing
• Advertising
• Management
• Creative
• Interpersonal Communication
• Organised
• Photoshop
• Lightroom
• Social Media Marketing
• Strategy

Education

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Mastersulster university Jordanstown
Sep 2018Belfast, United Kingdom
Currently undertaking a master’s degree in Communication and PR with advertising at Ulster University. This course has helped me develop my knowledge in all aspects of communication and PR, as well as develop in depth knowledge of marketing, advertising and PR strategies.
BScUniversity of Westminster
Sep 2011 - May 2014London, United Kingdom
BSC HONORS IN MULTIMEDIA COMPUTING AND ANIMATION

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