Work history
I
I
Global PR and Social Media ManagerIsko
London, United KingdomFull Time
• Developed long term social media plans across all owned channels (Facebook, Instagram, YouTube, LinkedIn).
• Led the growth and acceleration of the social media channels, overachieving KPIs and delivering 10x followers’ growth in the past 12 months.
• Led the strategic development and execution of all global social media campaigns and initiatives ensuring campaigns are fully integrated across the business, meeting objectives, and delivering ROI.
• Devised the communication plan including strategy, goals, budget and tactics, delivering a media relations strategy, seeking high-level placements in print, broadcast and online media. Managing all public relations activities – B2B and B2C.
• Managed 4 external PR and digital agencies (USA and EU) to increase global PR activity.
• Created briefs for press releases, articles and presentations, as well as monitored, analysed and communicated PR results on a monthly basis.
• Evaluated opportunities for partnerships, sponsorships and advertising on an on-going
basis.
• Executed alongside agencies and in-house team consistent, regular, quality and on-brand
coverage (print and digital) with key focus on ROI.
• Designed, developed and delivered the partnerships and influencer channel strategy, ensuring complete alignment with the overall business goals.
• Led global partnerships and influencer marketing activations to drive brand awareness and engagement.
• Planned and executed influencer campaigns.
• Managed and motivated team members and agencies to deliver plans.
• Worked closely with marketing to devise and deliver record breaking launch activity for each new launch (product or region).
Skills
- Fashion
- Advertising
- Digital Media
- Marketing PR
- Branding
- Account Management
- Brand Management
- Events PR
- Management
- Market Research
- Marketing Strategy
- Problem Solving
- Social Media Marketing
- Communications
- Press Releases
- Press Relations
- Press Events
- Social Media Management
- Social Media Advertising
- Social Media
- Community Engagement
- Community Management
- Community Outreach
- Communication Strategies
Education
U
U
Business ManagementUniversity of Gloucestershire
- London, United Kingdom