Inês Lebre is a woman of action. As a businesswoman, she is passionate and focused. As a creator, she dares to see what others don’t. And as a mother, she is empathetic and forward thinking. At the backbone of her drive is a story of heritage, which when coupled with her visionary thinking helps her showcase Portugal on the world stage. The past and present. The authentic and the contemporary. A year on, Unreal Fields is the result, a brand that introduces Inês’s vision of the new Portuguese cool and that aims to put Portuguese fashion back on the map.
Excelling in business strategy for several consulting firms both in Portugal and internationally, Ines holds a BA in Hotel Management and a Master in International Business Administration. Having seen and experienced what it takes to create and position a premium brand in the market, she is now not only dedicated to make Unreal Fields succeed, but also committed to help other brands as well. Joining both her knowledge as a management consultant and as a brand strategist, Ines created a new department within the company and now works as a guest lecturer, business and brand consultant and a mentor at multiple incubators.
Available to collaborate, speak, consult and mentor within the following specialties:
• Business Strategy
• Digital Marketing
• Brand Development
• Business Development for B2B
• Brand community building
• Brand content
• Brand Management
• Personal Branding
• Leadership
• Hiring
• Motivational and Transformational Speaker
Projects
- INLU CROWDFUNDINGINLU creates playful shoes handcrafted by exceptionally talented Portuguese artisans. Nature is the main inspiration, together with a promising material: the highly versatile cork. The debut collection is composed of men’s derbies and women’s mules and boots. With several variations and a multitude of colors, INLU shoes are perfect for those who love their style to exude personality.
Work history
CEOUnreal Fields
Lisbon, PortugalFull Time
• Created contemporary fashion brand UNREAL FIELDS
• Internationalization process successfully concluded to USA and Australia
• Completed first round of investment
Skills
- Marketing
- Branding
- Business Administration
- Business Strategy
- Project Management
- Business Development
- Sales
- Account Management
- Business Analysis
- Presenting
Education
C
C
Master in International Business AdministrationCatólica Lisbon School of Business & Economics
- Lisbon, Portugal