About me
I offer an unique combination of experience and education in brand
strategy development, communications planning and content
production. Working in leadership roles for the past 10 years in
advertising agencies, I have a strong background in team
management, reporting to C-level people and conducting
workshops and client relations with key stakeholders.
My credentials are very broad, since I had the opportunity to
work with an extensive range of clients, B2C and B2B, in a variety of
industries, such as tourism, beauty, tech, education, finance and
entertainment. I am highly adaptable and specialize in creating and
managing digital and content marketing platforms, as well as brand
strategy and planning. I have a MBA in Marketing and BA (hons) in
Journalism. Born in Brazil, I’ve recently established myself in the
UK and am legally allowed to work in the country
Work history
I
I
Marketing Strategy ConsultantIndependent Consultant
Bristol, United KingdomFreelance
For the past 4 years, I’ve been working as a consultant, on a freelance basis,
providing innovative marketing and branding solutions for a number of
dierent clients, from nonprofits to global brands. I’ve developed my own
methodology: an innovation and purpose-driven framework, that starts
with problem diagnosis and ends with comms plan implementation, using
an unified, omnichannel approach (on and oine).
Selected clients and achievements
- GeneOne | Dasa: For the biggest genome company in LATAM, I
developed the comms plan based on education for high profile doctors.
- Spark: Led the rebrand and business plan for the influencer marketing
startup, that serves global brands, with content strategy and SaaS.
- Maria Cecilia Souto Vidigal Foundation: Orchestrated the always-on
content platform and PR for the nonprofit focused on early childhood.