Ines Maximino

Fashion Stylist

Mid Level
London, United Kingdom
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About me

Passionate about writing and clothes, i found in styling a way to tell stories through fashion. With a vast experience in fashion styling and costume design in an e-commerce environment from lookbooks, catalogues and fashion pages to more creative projects as editorials, adverts and movies. Extended knowledge of visual merchandising, specifically windows and mannequins, from construction and styling to trends research, markets awareness and staff management. Strong team player and optimistic problem solver looking for new challenges.

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  • Styling
  • Fashion Styling
  • Copywriting
  • Trend Research
  • Content
  • Team Building
  • Leadership
  • Creative
  • Wardrobe
  • Costume

Companies I’ve worked with

  • F


    • H&M


      • Fashion and Textiles
    • F

      Forever 21

      Work history


      Visual Deco Stylist


      Oct 2016
      • London, United Kingdom
      • Full Time
      • Responsible for interior mannequins groupings, display moments and windows in the global plus flagship store in Oxford Circus. Adapting styling directions for the London market and keeping brand standards and vision to a high level within the deco team. Trends and competitors research. Weekly analysis of KPI's and commercial reports. General management and training of staff.


      Fashion stylist


      Jul 2009
      • Lisbon, Portugal
      • Freelance
      • Styling and Fashion production in several projects, from ecommerce environment assignments like catalogues, lookbooks, shopping pages to more creative roles as adverts and fashion editorials. Costume design for cinema movies, music videos, plays and live shows. Assistance in fashion shows backstage.


      Lead Visual Stylist

      Forever 21

      Oct 2014 - Oct 2016
      • London, United Kingdom
      • Full Time
      • Lead Fashion Stylist in the visual merchandising team. Presenting ideas, new concepts and trend reports on competition and high street. Working directly with the head office to bring the best of the brand to the styling in windows, internal mannequins and display in the Forever 21flagship store on Oxford/Bond street. Adapting American directives to the UK market.



      Styling (advanced training)

      Creative Academy

      Sep 2008 - Jul 2009
      • Lisbon, Portugal
      • Fashion Styling and Imago


      Sep 2003 - Jul 2007
      • Lisbon, Portugal
      • Cinema & Multimedia