Passionate about writing and clothes, i found in styling a way to tell stories through fashion. With a vast experience in fashion styling and costume design in an e-commerce environment from lookbooks, catalogues and fashion pages to more creative projects as editorials, adverts and movies. Extended knowledge of visual merchandising, specifically windows and mannequins, from construction and styling to trends research, markets awareness and staff management. Strong team player and optimistic problem solver looking for new challenges.Locked Pro Plan feature
Responsible for interior mannequins groupings, display moments and windows in the global plus flagship store in Oxford Circus. Adapting styling directions for the London market and keeping brand standards and vision to a high level within the deco team. Trends and competitors research. Weekly analysis of KPI's and commercial reports. General management and training of staff.
Styling and Fashion production in several projects, from ecommerce environment assignments like catalogues, lookbooks, shopping pages to more creative roles as adverts and fashion editorials. Costume design for cinema movies, music videos, plays and live shows. Assistance in fashion shows backstage.
Lead Fashion Stylist in the visual merchandising team. Presenting ideas, new concepts and trend reports on competition and high street. Working directly with the head office to bring the best of the brand to the styling in windows, internal mannequins and display in the Forever 21flagship store on Oxford/Bond street. Adapting American directives to the UK market.
Fashion Styling and Imago
Cinema & Multimedia