Brand Communications & Marketing professional. Helping businesses to grow becoming ‘meaningful’ to customers and responsible with the environment and society. Optimizing communications & customer experience through fully omnichannel strategies. Helping ‘Brands to lead de change’.
Brands: Iberostar, intu Retail, Red Bull, London 2012 Olympic and Paralympics Games, Queen Elizabeth Olympic Park destination, Camel Global, L’Oreal, LVMH, Lauren-Perrier, Dior, Sony Ericsson, Vodafone.
Main areas of expertise:
Brand Strategist |NPD & innovation |Marketing| Digital Transformation| Communications| Ecommerce| Commercial branding & Sponsorship.
International individual, who lived in different countries and believes in the power of multicultural and multidisciplinary teams to deliver the best work. A natural inspiring leader able to work focused in team and results.
Creative individual - CEO and Creative Director at Eclectic-Sonnet - Fashion Brand. Millinery/fashion brand created in LND. Stockists – Fenwick, Selfridges, 24fab, Papaya, Girissima, Mattina.
Projects credited in
Work history
Sr.Brand MarketingUber
London, United KingdomFull Time
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Marketing, Brand & Digital Directorintu properties
- London, United KingdomFull Time
Role & Objective: The way we consume is changing. Retail brands need to change quickly adapting to new customers' needs through the creation of fully digital experiential omnichannel models with 'added value' customer journey and consumers at their heart.
I joined intu retail/CBRE with the objective to develop a new retailtainment model (Shopping Resort). A perfect mixture of retail & experience destinations where online and brick & mortar experiences fully integrate to satisfy today's
demanding consumers' needs, helping brands to grow. My role involved leading all aspects of strategy and model creation. Functions including Brand Marketing, Media Planning, PR, Digital & Omnichannel transformation, eComemrce, customer experience, events & leisure/tourism strategy.
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Skills
- Market Analysis
- Brand Activation
- Brand Direction
- Brand Strategist
- Digital Transformation
- Digital Marketing
- Eccomerce
- Digital Branding
- Marketing
- Sponsorship
Education
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T
MBAThe Power MBA
London, United Kingdom
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Fashion Business and Marketing BA(Hons)Elle Magazine Education
London, United Kingdom
Online Master's Degree course
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Awards
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Nominated best Tourism Destination. The Slide at Arcelormittal OrbitCIM | The Chartered Institute of Marketing
D&AD Professional Awards- London 2012 Games BrandingD&AD