Ines Rios
Available

Ines Rios

Brand & Marketing DirectorLondon, United Kingdom
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Jamie Coomber
Priya Matadeen
James Hannaford
Ines Rios
Available

Ines Rios

Brand & Marketing DirectorLondon, United Kingdom
About me
Brand Communications & Marketing professional. Helping businesses to grow becoming ‘meaningful’ to customers and responsible with the environment and society. Optimizing communications & customer experience through fully omnichannel strategies. Helping ‘Brands to lead de change’. Brands: Iberostar, intu Retail, Red Bull, London 2012 Olympic and Paralympics Games, Queen Elizabeth Olympic Park destination, Camel Global, L’Oreal, LVMH, Lauren-Perrier, Dior, Sony Ericsson, Vodafone. Main areas of expertise: Brand Strategist |NPD & innovation |Marketing| Digital Transformation| Communications| Ecommerce| Commercial branding & Sponsorship. International individual, who lived in different countries and believes in the power of multicultural and multidisciplinary teams to deliver the best work. A natural inspiring leader able to work focused in team and results. Creative individual - CEO and Creative Director at Eclectic-Sonnet - Fashion Brand. Millinery/fashion brand created in LND. Stockists – Fenwick, Selfridges, 24fab, Papaya, Girissima, Mattina.
Projects credited in
  • RedBull Music Academy: Dizzee Rascal Feature
    RedBull Music Academy: Dizzee Rascal Feature
  • Red Bull Soap Box Race
    Red Bull Soap Box RaceSocial strategy for the Red Bull Soap Box Race in 2016.
  • Red Bull: Notting Hill Carnival, 2019
    Red Bull: Notting Hill Carnival, 2019Red Bull commissioned myself, via Fanatic, to officially cover their 2 days event. Client: Red Bull Music Creative: Fanatic
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Work history
    i
    i
    Marketing, Brand & Digital Directorintu properties
     - London, United KingdomFull Time
    Role & Objective: The way we consume is changing. Retail brands need to change quickly adapting to new customers' needs through the creation of fully digital experiential omnichannel models with 'added value' customer journey and consumers at their heart. I joined intu retail/CBRE with the objective to develop a new retailtainment model (Shopping Resort). A perfect mixture of retail & experience destinations where online and brick & mortar experiences fully integrate to satisfy today's demanding consumers' needs, helping brands to grow. My role involved leading all aspects of strategy and model creation. Functions including Brand Marketing, Media Planning, PR, Digital & Omnichannel transformation, eComemrce, customer experience, events & leisure/tourism strategy.
    Q
    Q
    Head of Brand MarketingQueen Elizabeth Olympic Park
     - London, United KingdomFull Time
    Role & Objective: To secure London 2012 Games’ legacy promise - Create an attractive destination. 60 times awarded destination project, containing Sports Venues (Stadiums), Visitor attractions (Arcelor Mittal Orbit, The Slide & Parklands), Retail (Westfield), Art (V&A Museum, Saddler’s Wells, BBC Music), TechHub (BBCSport). I was responsible for all Brand Marketing Communications, Digital, Commercial & Sponsorship areas
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Skills
  • Market Analysis
  • Brand Activation
  • Brand Direction
  • Brand Strategist
  • Digital Transformation
  • Digital Marketing
  • Eccomerce
  • Digital Branding
  • Marketing
  • Sponsorship
Education
    T
    T
    MBAThe Power MBA
    London, United Kingdom
    E
    E
    Fashion Business and Marketing BA(Hons)Elle Magazine Education
    London, United Kingdom
    Online Master's Degree course
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Awards
    C
    C
    Nominated best Tourism Destination. The Slide at Arcelormittal OrbitCIM | The Chartered Institute of Marketing
    D&AD logo
    D&AD logo
    D&AD Professional Awards- London 2012 Games BrandingD&AD