About me
Experienced and results-oriented Digital Marketing Specialist skilled in Performance Marketing, SEO, Copywriting, Social Media Management, and PR.
🔍 Expertise:
📈 Performance Marketing: Proven track record in data-driven strategies for ROI and business growth.
🔍 SEO Strategist: Navigating search algorithms to optimize content for maximum visibility.
✍️ Copywriting: Crafting engaging and persuasive content for effective communication.
📱 Social Media Management: Building and maintaining a strong online presence.
📣 PR: Managing campaigns for brand awareness and positive relationships.
Let's connect and discuss how I can elevate your digital presence and tell your brand story effectively!
Projects
- The Earth SummitDuring my high school years, I took part in a transformative initiative called Earth Summit, a week-long event aimed at fostering environmental awareness and sustainable living practices among students. Our dedicated team organized a series of engaging activities and invited influential speakers tailored to various age groups within the school community. The summit's overarching goal was to empower students with the knowledge and tools needed to adopt eco-friendly practices and lead more sustain
Work history
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Content Marketing ManagerVNTR Capital
Lisbon, PortugalFull Time
Spearheaded the creation, execution, and continuous improvement of social media
posts across all channels, driving brand engagement and growth.
Designed and implemented highly successful email marketing campaigns that
significantly increased applications for subscriptions and events.
Crafted a content strategy that optimized marketing channels, resulting in a growth
of 2.9K followers in just one month.
Directed the creation of content for a new, improved website, public relations
materials, and two weekly newsletters, enhancing brand visibility and engagement.
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Performance MarketingEmma - The Sleep Company
Lisbon, Portugal
Utilised analytics tools to analyse performance metrics, enabling informed decision-making and optimisation of budget allocation;
Facilitated seamless collaboration among marketing, design, and analytics teams, ensuring a unified brand presence and effective integration of campaigns;
Orchestrated the enhancement of digital advertising campaigns at Emma- The Sleep Company.
Applied SEO knowledge and conducted throughout analysis of different markets.
Managed three different markets and was involved in multiple different projects.
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Skills
- Creative Writing
- Time Management
- Bilingual
- Problem Solving
- Critical Thinking
- Creativity
Education
Certificate in Graphic DesignUniversity of The Arts London (UAL)
London, United Kingdom
Throughout the course, I delved into various facets of graphic design, including typography, color theory, layout design, and much more. It was a fantastic opportunity to learn from industry experts and gain insights into the latest design trends and techniques. The course structure was flexible, allowing me to balance my professional commitments while nurturing my passion for design.
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Undergraduate in PsychologyISPA
- Alfama, 1100 Lisbon, Portugal
My undergraduate journey in psychology has uniquely shaped my perspective in the field of marketing. Studying human behavior, cognition, and emotions has provided me with invaluable insights into understanding consumers on a deeper level. The psychological principles I explored during my studies form the foundation of my approach to marketing, allowing me to craft strategies that resonate with individuals on a personal and emotional level. This intersection of psychology and marketing enables me to create impactful and audience-centric campaigns that go beyond demographics, tapping into the intricacies of human decision-making and behavior.
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Awards
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Merit Award for IMUNSt Peter's International School
Engaging in this activity became a transformative experience, enhancing both my communication finesse and critical thinking prowess while fortifying my resilience under pressure. The challenge was to delve into extensive research on two distinct topics, weaving them seamlessly into a given perspective. Crafting a compelling position paper was just the beginning; the real test unfolded in a dynamic assembly-style debate where diverse viewpoints clashed. Beyond the podium, collaboration was key – reaching out to fellow members of the International Model United Nations (IMUN) added an enriching layer to the experience. It was a journey of refinement, where each discourse, discussion, and revision fueled the evolution of my written papers and speeches, ultimately amplifying the impact of my contributions.S
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Merit Award for OPOMUNSt. Peter's International School
Although this was an activity I had previously done in another context, having the experience of part-taking in a different conference, led me to understand how the same activity, can be done in such different ways. This Conference, focused more on working with a team and how to better manage our time. Having a smaller time gap to find solutions for current issues and having to work as a team, led me to improve my time management skills, as well as, my teamwork skills.+ Show more