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- Acted as the sole Chinese business reference for the UK retail market - Planned and executed marketing activities, events and incentive schemes to drive local Chinese business across UK boutiques
- Specialised in hosting VIP in-store & showroom appointments to drive high-ticket sales with personalised, multichannel luxury service - Hosted in-store marketing and sales events to identify and develop new business opportunities - Developed year-round CRM strategies for top clients and built a strong client book of high retention rate
- Provided clients with 360 strategic marketing/event solutions to substantiate their business goals - Designed and implemented major digital initiatives within the company - Oversaw event flow, evaluated performance and provided follow-on planning insights
- Project pitching & event planning - Established and maintained effective working relationship with clients and media - Oversaw progress of all project and managed external agencies - Assigned and supervised work of subordinates
- Coordinated all marketing activities for retail; prepared PR materials - Organised trade shows in Paris and managed wholesale orders - Lined-up opportunities for brand exposure and collaboration - Managed the brand's website and online e-shop
- Maintained and organised accounts; provided marketing and technical advice to clients - Prepared creative briefs, provide creative direction and present ideas to clients - Inspected layouts and advertising copy; commented on art direction and execution - Developed below-the-line marketing materials
Bachelor of Social Science in Psychology