About me

I am a curious and passionate marketing & brand partnerships manager with a strong background and understanding of the music industry, from both brand side (RED BULL), working on 360° music strategies and key partnerships, as well as rights holder (promoter) side, working on high scale festivals and concerts. I have a long and proven history developing music projects, creative concepts, working closely with artists, record labels, publishers. Demonstrated know how in acquiring, negotiating and implementing high scale sponsorship deals, strategic partnerships and building strong and effective teams. I have a commercial mindset and an entrepreneurial attitude, I am an honest and passionate relationship builder and I am eager to do great work that matters and brings results.

QuestionsProjectsExperienceTeam

• Hello, I am looking for a freelance graphic designer to help me with a presentation deck. Please DM if interested. Thank you.
• Hi, I am looking for a marketing intern to support me on a couple of music partnerships projects, 2-3 hours/day. Please DM if interested.

Work history

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Music Partnerships, Business Development ManagerSOUND CITY FESTIVAL & GUESTHOUSE livestream
Jan 2021London, United KingdomFull Time
Working across SOUND CITY FESTIVAL, the leading independent festival in the UK, and GUESTHOUSE livestream platform, an "audience-driven" music & tech start-up supporting emerging artists and new music discovery, both UK and global.
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Music Brand PartnershipsConsultant
Jul 2019London, United KingdomFull Time
Working on global music partnerships in parallel with finishing my EMBA studies: • FOR FUSE, part of OMNICOM MEDIA GROUP Working AD level, on a global partnership with Tomorrowland festival and Pepsi Lipton, an integrated multi channels and influencers marketing campaign, amplified by a strategic media partnership, spanned across 5 markets. • FOR RED BULL Consultancy on strategy and artists liaison for the biggest music marketing project, Red Bull SoundClash • FOR CSM Sport & Entertainment Working AD level on a global artists partnership with Now United (Simon Fuller's first global band, 14 artists from 14 different countries) and UNILEVER, a music & dance project that is being activated in multiple territories around the world • FOR SMC EUROPE SMC Europe is a global talent agency that produces great work for the likes of Coca-Cola, Unilever, Diageo and many others. I have supported the Group CEO in identifying new brand partnership opportunities across licensing, IP rights, artists & influencers endorsements • FOR VMS LIVE Developing a comprehensive marketing strategy for the rebranding of the company, one of the most established live music & venues companies in UK

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Skills

• Music Marketing
• Culture Marketing
• Project Management
• Busines Strategy
• Fashion Business
• Sound Design
• Social Innovation
• Events Production
• Live Music
• Consumer Marketing

Education

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Executive MBACotrugli Business School
Jan 2017Zagreb, Croatia
Executive MBA Cotrugli Business School - Zagreb & Belgrade Partial Scholarship