Work history
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Tagging and Digital Analytics SpecialistLogicSpot
London, United KingdomFull Time
• Working with clients to align their website goals with business needs and KPIs
• Helping to identify, evaluate and implement new data-driven strategies and processes
• Working with different analytics tools to provide a complete picture of user engagement across websites
• Conducting deep-dive analysis of existing web tracking systems and recommending fixes and enhancements to maximize their efficiency in accordance with business needs
• Assisting the web development team in implementing on-site and off-site customer journey tagging for international e-commerce websites, using enhanced e-commerce via Google Tag Manager (including HTML and JS tracking) and according to their business needs and following best practices and standards
• Fixing data gaps, SEO issues and identifying new opportunities relating to clients’ websites
• Performing ad-hoc analytics and conversion optimisation consultancies for clients, providing actionable insights based on available analytics data
• Providing analytical support to the senior management team on technical projects
• Managing digital marketing projects and collateral
• Ensuring data accuracy and consistent reporting
• Developing customised feeds for Google Shopping, affiliate networks, and social media catalogues
• Handling all CRM administrative functions including maintenance, workflows and rules, dashboards and lists, tasks, new data management etc.
Skills
- Web Analytics
- Digital Analytics
- SEO
- Tracking
- Customer Behaviour
- Google Analytics
- Google Search Console
- User Flows
- SEO Analysis
- Magento Ecommerce