Work history
Account Manager & Marketing Planner
Marketing Responsibilities:
• Work with Global and Regional Marketing teams in order to plan email, online and offline activities for local campaigns, i.e. the UK, France, Spain, Portugal and Norway.
• Support the definition and shape of the digital media strategy and oversee the distribution of 175,000$ budget.
• Monitor the performance of media campaigns in each channel and recommend the most effective allocation of digital media assets in order to maximize ROI.
? Turn data into insight and use this to inform communication strategies.
• Drive maximum integration with offline activities (ATL, events, etc…) to create positive synergies between channels and gain cost-efficiency.
• Identify and organise events for the representation of the school with the purpose of increasing brand awareness, lead generation and conversion rates, i.e. TEDx Brussels 2014.
• Ability to work in a fast-paced environment and adapt to rapid change.
Account Management & Sales Responsibilities:
• Manage conversion process of all recruitment efforts for the Executive program.
• Operate with large CRM (Sales Force) to build clientele and rapport with prospects.
• Complete regular analysis of the status quo vs plan of recruitment targets vs last year’s achievements.
• Evaluate the pipeline activity and monitor likelihood of achieving revenue and quality targets.
• Actively follow-up with C-level executives to close them on the HULT proposition, ensuring the best mutual fit in the shortest possible time.
• Excellent negotiation and communication skills.
Skills
- Events
- Film
- Marketing PR
- Theatre
- Visual Arts
- Excel
- Office
- Powerpoint
- Word
Education
Marketing, Management, Audience Development, Fundraising, Business Planing
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Arts Administration