Ioanna Kontogeorgou

Account Manage and Marketing Planner

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  • LocationUnited Kingdom

Skills

 

  • Events
  • Film
  • Marketing PR
  • Theatre
  • Visual Arts
  • Excel
  • Office
  • Powerpoint
  • Word

Work history

Currently

Account Manager & Marketing Planner

Hult International Business School

Nov 2012
  • Marketing Responsibilities: • Work with Global and Regional Marketing teams in order to plan email, online and offline activities for local campaigns, i.e. the UK, France, Spain, Portugal and Norway. • Support the definition and shape of the digital media strategy and oversee the distribution of 175,000$ budget. • Monitor the performance of media campaigns in each channel and recommend the most effective allocation of digital media assets in order to maximize ROI. ? Turn data into insight and use this to inform communication strategies. • Drive maximum integration with offline activities (ATL, events, etc…) to create positive synergies between channels and gain cost-efficiency. • Identify and organise events for the representation of the school with the purpose of increasing brand awareness, lead generation and conversion rates, i.e. TEDx Brussels 2014. • Ability to work in a fast-paced environment and adapt to rapid change. Account Management & Sales Responsibilities: • Manage conversion process of all recruitment efforts for the Executive program. • Operate with large CRM (Sales Force) to build clientele and rapport with prospects. • Complete regular analysis of the status quo vs plan of recruitment targets vs last year’s achievements. • Evaluate the pipeline activity and monitor likelihood of achieving revenue and quality targets. • Actively follow-up with C-level executives to close them on the HULT proposition, ensuring the best mutual fit in the shortest possible time. • Excellent negotiation and communication skills.

Education

2012

Marketing, Management, Audience Development, Fundraising, Business Planing

Goldsmiths, University of London

Aug 2011 - Aug 2012
  • Arts Administration