Ioannis Diakonikolas

Visual Merchandising Representative

  • LocationLondon, United Kingdom


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About me


I am a highly creative professional with a great eye for detail. I have a conceptual mind full of fresh ideas and passion for the creative industries. Working with customers, building relationships and being a strong team player have all been a focus in my career. Passionate, devoted and hard working, confident when faced with challenges and able to work under pressure. Now looking for a new and challenging role in an established company which will make full use of my skills and experience and also further my development.



  • Fashion
  • Digital Media
  • Marketing PR
  • Music
  • Radio
  • Online
  • Blogging
  • Customer Services
  • Creative
  • Web Content
  • Media
  • Photoshop
  • CMS (wordpress
  • Writing Editing Skills
  • Visual Merchadnisig

Work history


Visual Merchandising Representative

Levi Strauss CO

Jun 2011
  • After four years of working in Levi’s, 3 of which I have been fully responsible for the Visual Merchandising in the second highest profile store in the UK; I have gained extensive experience in all areas of VM. Setting up impeccable window displays. Weekly in-store moves to drive sales and refresh the shop-floor layout. Commercially driven merchandising according to directives. Creative product presentation and mannequin styling. Attending special training days to learn the new in-store directives. Dealing with two floors & a bespoke shop-fit that consistently changes. Aiding in store openings of other stores within the company. Ensuring the store always follows European directives. Training all members of staff on standards and VM guidelines as well as getting colleagues interested in VM involved with the moves. Coordinating VM walkthroughs for District Managers and Head Office VM teams as well as supporting the HQ VM team every time they need assistance in store for either VM walkthroughs or shop refits, nightshifts, etc. Planning & preparation of special events, product launches and sales launch. Understanding the consumer of a high profile store and dealing with high grading allocation.


Creative & Managing Director


Mar 2014 - Jul 2015
  • The WeekID music website. • Managing a small team of music journalists, writers and contributors. • Ensuring the visual direction of the website is in line with the concept. • Researching appropriate content for the website. • Building and maintaining relationships with press, managers and artists. • Discovering new artists and scheduling interviews. • Managing social media accounts.


Radio Producer

Online Radio

Aug 2008 - May 2010
  • Radio producer at the online radio station Twisted Radio (GR). Also, had several appearances on other radio stations to present the best tracks of the year, and ERT3 (Greek National Radio).



BA in Tourism Management

Alexandrion Technological Institution Of Thessaloniki

Aug 2005 - May 2010