More than 15 years of corporate marketing & communications experience in a variety of fields, including travel, media, education, art, film, professional services, retail and beauty, have crafted my expertise on delivering customized consulting solutions. Treating each client’s needs in a unique and personal approach, and seeing them meet their goals and grow their business is my passion.
My areas of expertise include: Marketing Strategy, Branding, Digital Marketing, Social Media Strategy, Corporate Communications, Internal Communications, Public Relations, Publicity Management, Crisis Management, Events Management, Customer Relationship Management.
When not working on my clients' projects, I further feed my creative hunger by creating fashion travel and lifestyle oriented content for my personal Instagram blog.
Work history
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CONSULTANT – Marketing & CommunicationsSelf Employed
London, United KingdomFreelance
Offering customized consulting solutions.
Areas of expertise include: Marketing Strategy, Branding, Digital Marketing, Social Media Strategy, Corporate Communications, Internal Communications, Public Relations, Publicity Management, Crisis Management, Events Management, Customer Relationship Management.
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Communications ManagerAlpha TV (former RTL Media Group)
- Athens, GreeceFull Time
- Responsible for a team of 12
- Execute the Marketing & Communications offline and online strategy at a global level
- Design the station’s Marketing plan; as well as all promotional plans of new projects/programming, digital media and CSR campaigns
- Development and maintenance of Alpha’s digital media (Websites, mobile application)
- Maintain a strong rapport with media and constantly expand on new relationships
- Lead the production of all marketing and press material in both Greek and English
- Organize corporate and press events / conferences
- Liaise daily with the Social Media team (creative copy, promotional campaigns)
- Supervise external agencies, negotiate collaborations and monitor budgets
Achievements:
- Effectively reorganized the Department’s task allocation
- Successfully launched the station’s corporate Mobile Application (Greek and English version).
- Successfully carried out with limited resources and within a tight deadline, a CSR project for the
feeding of families in need; effectively coordinated all stakeholders including NGOs, suppliers
municipalities, exceeding set profit and communications goals
- Redesigned the station's on and off air, digital media strategy for the 2013 Greek Parliamentary
and 2014 European Parliament Elections.
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Skills
- Marketing
- Communications
- Social Media
- Event
- Strategy
- Social Media Advertising
- Project Management
- Marketing Strategy
- Copywriting
- Branding
Education
MA Marketing CommunicationsUniversity of Westminster
- London, United Kingdom
BA Business AdministrationLondon South Bank University
- London, United Kingdom