Ipek Bolukbasi

Marketing & Communications Lead

Level
Junior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

About me

Experienced Marketing & Communications Lead with a demonstrated history of working in the advertising, luxury and FinTech industry. Skilled in Strategic Planning, Branding, Search Engine Optimization (SEO), Creative Briefs, Market Research, Content Marketing and Social Media Management with a Master of Science - MSc in Marketing from Queen Mary University of London.

Locked Pro Plan feature

Skills

  • Marketing
  • Marketing Strategy
  • Copywriting
  • Strategy
  • Strategic Planning
  • Ad Copywriting
  • Digital Marketing
  • Brand Marketing
  • Project Management
  • Brand Management

Companies I’ve worked with

  • T

    Tribal Worldwide Istanbul

    • T

      TBWA\Istanbul

      • C

        CFTE

        • L

          Luxottica

          Work history

          Currently

          Freelance Marketing Consultant

          Nebula Marketing & Advertising

          May 2019
          • London, United Kingdom
          • Freelance
          • • Providing marketing, advertising and branding solutions to clients within the e-commerce industry. • Managing the relationships with the clients and answer their requests. • Identifying areas for new customer acquisition and potential partnerships. • Executing the social media and content strategy to increase brand awareness of our clients. • Creating imagery for media, press and social media channels. • Copywriting and editing for blogs, case studies and marketing collateral.

          2019

          Marketing & Communications Lead

          CFTE

          Oct 2018 - Jun 2019
          • London, United Kingdom
          • Full Time
          • •Developed and coordinated marketing campaigns for both online and offline channels. •Prepared brand, marketing, social media and design strategies for FinTech industry. •Managed social media accounts of the brand, formed of Facebook, LinkedIn, Twitter and Instagram. Increased the number of clicks by 87% in one month, and doubled the follower and impression rate through a structured social media strategy. •Generated corporate and creative content for social media accounts. •Created the annual and monthly marketing plans for both existing and new products.

          2017

          Digital Strategy Trainee

          TBWA\Istanbul

          Feb 2017 - May 2017
          • Istanbul, Turkey
          • Full Time
          • •Spotted new digital trends and technologies to develop new branding ideas. •Analyzed consumer insights and data to provide marketing solutions for global clients. •Reported local social and technological trends to other global offices (London and New York). •Generated seasonal advertising strategies for both global and local brands. •Carried out trend presentations every week to brief and inspire different teams within the agency.

          2016

          Strategic Planning Trainee

          Tribal Worldwide Istanbul

          May 2016 - Nov 2016
          • Istanbul, Turkey
          • Full Time
          • • Analyzed competitor activities, market trends and new technologies to formulate better advertising recommendations. • Prepared brand and marketing strategies for new product launches and new markets. • Formed creative briefs to execute and manage the process for each campaign. • Coordinated digital marketing campaigns and concepts for global brands including Unilever, Dove, Audi.

          2014

          Luxury Brands Marketing Intern

          Luxottica

          May 2014 - Nov 2014
          • Istanbul, Turkey
          • Internship
          • • Suggested and operated distribution strategy along with value proposition for the optical channel. • Tracked market research, competitor strategy and marketing campaigns. • Coordinated seasonal product/brand activities for sales team and customers. • Collected sales forecast to support wholesale business. • Delivered sales reports and implemented operational plan. • Organized new collection launches and seasonal brand events.

          Education

          2018

          Master of Science in Marketing

          Queen Mary University of London

          Sep 2017 - Sep 2018
          • London, United Kingdom

          2016

          Bachelor of Arts (BA) in Business Administration

          Koc University

          Sep 2011 - Jan 2016
          • Istanbul, Turkey
          • •Bachelor of Arts in Business Administration and Minor in Marketing. •Achieved Dean's Honor Roll.