Experienced Marketing & Communications Lead with a demonstrated history of working in the e-commerce, FinTech, advertising, and retail industries. Skilled in Strategic Planning, Branding, Search Engine Optimization (SEO), Creative Briefs, Market Research, Content Marketing and Social Media Management with a Master of Science - MSc in Marketing from Queen Mary University of London.Locked Pro Plan feature
• Providing marketing, advertising and branding solutions to clients within the e-commerce industry. • Managing the relationships with the clients and answer their requests. • Identifying areas for new customer acquisition and potential partnerships. • Executing the social media and content strategy to increase brand awareness of our clients. • Creating imagery for media, press and social media channels. • Copywriting and editing for blogs, case studies and marketing collateral. • Clients: LoyaltyLion, Manuela Lusso, Pathfinder, Kiyo Engineering, and more.
•Developed and coordinated marketing campaigns for both online and offline channels. •Prepared brand, marketing, social media and design strategies for FinTech industry. •Managed social media accounts of the brand, formed of Facebook, LinkedIn, Twitter and Instagram. Increased the number of clicks by 87% in one month, and doubled the follower and impression rate through a structured social media strategy. •Generated corporate and creative content for social media accounts. •Created the annual and monthly marketing plans for both existing and new products.
•Spotted new digital trends and technologies to develop new branding ideas. •Analyzed consumer insights and data to provide marketing solutions for global clients. •Reported local social and technological trends to other global offices (London and New York). •Generated seasonal advertising strategies for both global and local brands. •Carried out trend presentations every week to brief and inspire different teams within the agency.
• Analyzed competitor activities, market trends and new technologies to formulate better advertising recommendations. • Prepared brand and marketing strategies for new product launches and new markets. • Formed creative briefs to execute and manage the process for each campaign. • Coordinated digital marketing campaigns and concepts for global brands including Unilever, Dove, Audi.
• Suggested and operated distribution strategy along with value proposition for the optical channel. • Tracked market research, competitor strategy and marketing campaigns. • Coordinated seasonal product/brand activities for sales team and customers. • Collected sales forecast to support wholesale business. • Delivered sales reports and implemented operational plan. • Organized new collection launches and seasonal brand events.
•Bachelor of Arts in Business Administration and Minor in Marketing •Achieved Dean's Honor Roll