Ipek Bolukbasi
Available

Ipek Bolukbasi

Marketing ExecutiveLondon, United Kingdom
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Pip Jamieson
Robin Shaw
Estelle Dévé
Ipek Bolukbasi
Available

Ipek Bolukbasi

Marketing ExecutiveLondon, United Kingdom
About me
Experienced Marketing Consultant with a demonstrated history of working in e-commerce, EdTech, advertising & retail industries. Skilled in product marketing, strategic planning, branding, creative briefs, market research, content marketing and social media management with a Master of Science - MSc focused in Marketing from Queen Mary University of London.
Projects
  • Product Marketing
    Product MarketingOverseeing development and production of collateral for each stage of the buyer’s journey, including landing pages, blog posts, video content and newsletters.
  • Social Media Management
    Social Media ManagementAs an online education platform for Finance professionals and Entrepreneurs, CFTE needed a branding and a new social media strategy to enhance the brand community. Through developing a new marketing strategy, I increased the number of clicks by 87% in a month, and doubled the follower and impression rate. Today, CFTE has a community of more than 40k professionals.
  • Branding
    BrandingAs a loyalty software provider, LoyaltyLion was looking for a new branding and marketing solution. First, I created a new brand message to highlight the USP of LoyaltyLion. Afterwards, we implemented the new brand message into collateral for each stage of the buyer’s journey, including landing pages, blog posts, video content and newsletters.
Work history
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    Product Marketing ExecutiveLoyaltyLion
    London, United KingdomFull Time
    • Creating a new brand message and refreshing the necessary marketing collateral • Taking the lead on creating the new brand advertisement; from writing the script to executing the creative process with the agency • Overseeing development and production of collateral for each stage of the buyer’s journey, including landing pages, blog posts, video content and newsletters • Working closely with Sales and Partnerships teams to provide sales content such as case studies, white paper and tailored sales decks • Collaborating with clients to create success stories that demonstrate the value of various features and integrations
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    Freelance Marketing ConsultantNebula Marketing & Advertising
    London, United KingdomFreelance
    • Developing marketing and advertising campaigns for both online and offline channels • Identifying the business problems and providing sustainable marketing solutions • Designing and creating content collateral for each stage of the buyer’s journey, including landing pages, blog posts, video content and newsletters • Ensuring that the full product story is being communicated across internal and external channels. • Implementing a social media strategy and managing social media accounts • Clients: Kiyo Engineering, Manuela Lusso, Growtie, Pia Ldn, and more
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Skills
  • Marketing
  • Marketing Strategy
  • Copywriting
  • Strategy
  • Strategic Planning
  • Digital Marketing
  • Brand Marketing
  • Brand Management
  • Content Marketing
  • Branding
Education
    Queen Mary University of London logo
    Queen Mary University of London logo
    Master of Science in MarketingQueen Mary University of London
     - London, United Kingdom
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    Bachelor of Arts (BA) in Business AdministrationKoc University
     - Istanbul, Turkey
    •Bachelor of Arts in Business Administration and Minor in Marketing •Achieved Dean's Honor Roll