Projects credited in
- Kappa x RIKappa is an Italian sportswear brand founded in 1967 in Turin, Italy. The whole collection has been designed by myself. From concept through to product. I wanted the collection to harness the classic elements associated with Kappa - bright colours, tricot tracksuit and the infamous logo to be heavily featured. The play on modern classics such as the branded tape down the side of the Chinos and shorts play on product untraditional to Kappa customer.
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Work history
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Senior Digital Content & Brand ManagerDefacto
London, United KingdomFull Time
Creating & managing the content strategy for the ecommerce - social media – influencers marketing to drive organic follower growth and provide powerful content for performance marketing.
Creating and leading innovative 360 campaigns with inspiring storytelling from ideation to launch. Working and managing with digital marketing agency
Weekly, Monthly reporting and analyzing competitors in uk market.
Managing company’s content pack and calendars across teams
Reviewing all social media and brand marketing assets, helping them to gain as much visibility as possible.
Managing and leading USG, Blog, and Inspiration Page projects
Creating and managing campaign plans from start to finish with merchandisers team.
Reporting on and reviewing all KPIs (Merch & Analytics)
Working closely with the CRM manager you will help shape the communication plan to our loyal community driving high levels of engagement, retention, and revenue.
Work with developer team closely and manage the some of the UI - UX PROJEECTS.
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DIGITAL MARKETING CONTENT MANAGERChi Chi London
London, United KingdomFull Time
Create and manage the content and email marketing calendars. Manage content and plan specific and timely marketing campaigns in line with digital and marketing objectives.
GA Reports and monitor sales, key metrics and promotions for weekly trade meetings
Work with the content team identify outstanding styles not published. Site walk daily to ensure all products are live and correctly merchandised. Responsible for Visual Merchandising and oversee day to day running of promotions online
Competitor analysis: Develop and maintain a template for reporting on key adjacencies.
Lead and deliver the email strategy including the testing program. Responsibility of email process from planning to deployment; ensuring all campaigns are deployed on time.
Lead and deliver the app marketing strategy, including planning, testing, and reporting.
Work with the data team to pull appropriate segments from our CRM database for targeted email campaigns. Collate monthly data sets for email hind sighting and suggesting recommendations. Work with the data team to pull appropriate segments from our CRM database for targeted email campaigns. Collate monthly data sets for email hindsight Ing and suggesting recommendations. Creation of paid social campaigns across Facebook, Instagram. The ongoing management of budgets in order to maximize ROI
Work with developer team closely and manage and lead to operation process for new ecom projects (moved the current platform to Shopify and worked on UX-UI projects)
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Skills
- Digital Content
- Digital Creative
- Digital Copywriting
- Digital Communications
- Social Media Management
- SEO
- Ecommerce Content
- Social Media Marketing
- Brand Marketing
- Strategic Marketing
Education
MasterLondon College of Fashion, UAL
London, United Kingdom