Work history
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International Sponsorship ExecutivePaddy Power Betfair
London, United KingdomFull Time
- Coordinated the activation of Betfair’s international sponsorship accounts, including Real Madrid Basketball, FC Barcelona, Rivaldo, Maldini, Mister Chip and CONMEBOL, across Europe and LatAm.
- Scripted, produced and delivered multiple video content sports shows which enhanced the participation of unique Actives by 570% in a year and amassed 1M monthly views across YouTube and Twitter.
- Envisioned and developed multiple social-led campaigns using ambassadors and Football Legends’ primary Social Media Channels that have engaged 100k football fans each week and reached 4M monthly impressions.
- Evaluated and optimised sponsorship campaigns’’ performance.
- Worked with the Marketing, Online Media and Mediacom teams on the Media planning for Spain.
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Brand & Sports Marketing ExecutiveEuroleague Basketball
- Barcelona, SpainFull Time
- Planned, produced and amplified “F4Glory in Colors” a VR fan engagement activity ahead of the 2018 Final Four that attracted 800+ basketball fans to particpate and share their experience across social.
- Launched a multi-channel campaign across all First-tier competition’ teams to promote Euroleague.tv.
- Monitorized all games and ensured that all sponsorships’ on court rights were delivered at the best standard by all parties involved.
- Controlled the production of different branding elements for the Final Four events: Awards, opening ceremony, OOH and FanZone.
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Skills
- Adobe Photoshop
- Adobe Indesign
- Creative Advertising
- Social Media
- Digital Marketing
- Writing
Education
Digital MarketingGeneral Assembly
London, United Kingdom
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Course in Digital MarketingGoogle Digital Garage
- London, United Kingdom
Fundamentals of Digital Marketing.
Google Ads Display.
Google Ads Video.
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