Irene Altozano
Available

Irene Altozano

International Sponsorship ExecutiveLondon, United Kingdom
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Pip Jamieson
Lucy Woodall
Nikhil Patel
Irene Altozano
Available

Irene Altozano

International Sponsorship ExecutiveLondon, United Kingdom
Work history
    P
    P
    International Sponsorship ExecutivePaddy Power Betfair
    London, United KingdomFull Time
    - Coordinated the activation of Betfair’s international sponsorship accounts, including Real Madrid Basketball, FC Barcelona, Rivaldo, Maldini, Mister Chip and CONMEBOL, across Europe and LatAm. - Scripted, produced and delivered multiple video content sports shows which enhanced the participation of unique Actives by 570% in a year and amassed 1M monthly views across YouTube and Twitter. - Envisioned and developed multiple social-led campaigns using ambassadors and Football Legends’ primary Social Media Channels that have engaged 100k football fans each week and reached 4M monthly impressions. - Evaluated and optimised sponsorship campaigns’’ performance. - Worked with the Marketing, Online Media and Mediacom teams on the Media planning for Spain.
    E
    E
    Brand & Sports Marketing ExecutiveEuroleague Basketball
     - Barcelona, SpainFull Time
    - Planned, produced and amplified “F4Glory in Colors” a VR fan engagement activity ahead of the 2018 Final Four that attracted 800+ basketball fans to particpate and share their experience across social. - Launched a multi-channel campaign across all First-tier competition’ teams to promote Euroleague.tv. - Monitorized all games and ensured that all sponsorships’ on court rights were delivered at the best standard by all parties involved. - Controlled the production of different branding elements for the Final Four events: Awards, opening ceremony, OOH and FanZone.
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Skills
  • Adobe Photoshop
  • Adobe Indesign
  • Creative Advertising
  • Social Media
  • Digital Marketing
  • Writing
Education
    General Assembly logo
    General Assembly logo
    Digital MarketingGeneral Assembly
    London, United Kingdom
    G
    G
    Course in Digital MarketingGoogle Digital Garage
     - London, United Kingdom
    Fundamentals of Digital Marketing. Google Ads Display. Google Ads Video.
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