irene cattaneo

founder of fashion tech brand REI NE

Mid Level
London, United Kingdom
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Projects credited in

About me

ABOUT THE DESIGNER Growing up, Irene has constantly moved within different cities in Europe, in a vibrant and international surrounding. This paved the way to her insatiable curiosity, thirst for different experiences, extreme versatility and eclectic style. She graduated with a BSc in Economics and Management from Bocconi University, and made space for her creative side by completing a M.A. in Design Management at Central Saint Martins in London. She deepened her appreciation of the world of fashion and luxury via work experiences from digital marketing and buying at Louis Vuitton to Belstaff in Milan, London and New York. Irene currently spends her time between London and New York, calling each of them home working on her brand as well as on styling and bespoke sourcing and creative consulting. She continues to travel in search of inspiration from different cultures and industries to incorporate into her future work.

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  • Creative Consulting
  • Collection Design
  • Styling
  • Personal Shopping
  • Creating Moodboards
  • Buying
  • Bespoke Design
  • Creative Branding
  • Creative Technology

Companies I’ve worked with

  • Louis Vuitton

    Louis Vuitton

    • Fashion and Textiles
  • REI±NE


    • Design
  • B

    Belstaff Ltd

    • S


      Work history


      Oct 2017
      • London, United Kingdom
      • Freelance
      • SOURCING of new brands for bespoke trunkshows and occasions


      Brand Ambassador


      Sep 2016
      • Freelance


      Creative Art Director


      Oct 2015
      • London, United Kingdom
      • Full Time
      • ounder & Creative Director, REI±NE, London • developed and applied EL technology to luxury accessory category • product development / creative direction and execution • brand establishment • commercial expansion into high-end leading stores (Browns, ModaOperandi, Antonia Milano, Kirna Zabete) • logistics and accounting • PR, social media and marketing • Influencer program • Collaborations


      Jan 2013 - Sep 2015
      • New York, United States
      • Full Time
      • Global buyer for worldwide retail and e-commerce network • Managed entire buying process for global retail and E-commerce channels, from costing and pricing decisions to item selection • Upgraded and maintained production programs and database for input of production / replenishment orders • Performed day-by-day replenishment activities for all retail stores • Upgraded and developed analytical tools and qualitative / quantitative reports • Organised shootings and PR celebrity gifting (linking commercial and styling department)


      Marketing & Social Media

      Louis Vuitton

      Mar 2011 - Jan 2012
      • Milan, Italy
      • Internship
      • Assisted in the management and execution of national marquee programs, including pricing elements and overall tracking • Ran sales and stock analysis reports for local e-commerce including KPIs (bestseller / conversion rate / average basket, etc.) • Supported the development of media plans and budgeting • Participated in the re-launch of the Louis Vuitton official website in 2012 • Led daily SM multimedia and text preparation for local platforms • Organised local SM events



      MA design managment in creative industries

      Central Saint Martins

      Sep 2011 - Jan 2012
      • London, United Kingdom


      BA in economics


      Sep 2008 - Jun 2011