About me
With more than 5 years of experience within the Creative and Fashion industry, my focus is to create end to end narratives through compelling strategy and out-of-the box content that drive awareness, reach and engagement and support conversion.
Thanks to my fluency in foreign languages and my several experiences in different European locations, I gain a deep understanding of international markets, becoming a strong potential asset for global organisations.
Work history
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Senior Brand Marketing ManagerLampoo
London, United KingdomFull Time
As the Senior Brand Marketing Manager of Lampoo, I’ve been responsIble of leading the creation and planning of omnichannel content across all verticals and media, while developing and executing a content strategy that supported the commercial, brand positioning and creative aims of the business, with a focus on driving brand awareness and engagement.
Summary:
- Led the development and execution of a successful brand lifting with external agency, elevating the brand towards a more luxury aesthetic with fashion credibility.
- Led the creation and production of all content (visual and written), directing other creatives and liaising with producers, photographers, stylists and editors.
- Developed and executed a comprehensive content strategy across all channels (website, newsletters, digital, social media, printed) that included a mix of owned, earned, and paid media, resulting in a 74.81% increase in organic searches, a 93.17% boost in Newsletter Traffic to the website, and a 200% growth in social media followers over a year period.
- Collaborated with key influencers and brand ambassadors to create user-generated content that drove engagement and fostered a sense of community among customers.
- Oversaw the creation of the new company blog The Loop leading the editorial planning including partnerships with external creatives.
- Managed a marketing budget of €1 million, optimising spend across multiple channels to maximise ROI and minimise waste.
- Led a high-performing marketing team reporting directly to CEO, providing guidance and mentorship that helped drive individual and team success.
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Social Media Manager & Content EditorCamper.com
Palma, SpainFull Time
In charge of the brand's social media presence and image across existing and potential platforms.
Responsabilities:
- Defining and implementing a unique, brand-right voice and aesthetic across all social channels, establishing the optimal way to built and maintain our social communities.
- Working alongside with Creative Direction and Content Department developing and delivering content according to the calendar plan.
- Supporting and helping Art Director during photo shooting.
- Selecting, editing and adapting editorials and photoshoots.
- Working alongside with copywriter to improve and consolidate the right tone of voice.
- Tracking social media metrics as set out in the social strategy and measurement plan, reporting back to the business on a monthly, quarterly and annual basis.
-Monitoring and tracking influencers' activity on social media.
- Engaging in daily brand-related social conversations with followers across social platforms, and work with Customer Care to ensure responses are met.
- Live-Stream coverage during events.
- Staying on top of trends and competitor's activity, creating and coming up with new ideas and activities for the brand.
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Skills
- Communications
- Brand Management
- Strategic Planning
- Social Media Marketing
- Adobe Editing
- Advertising Visualisation
- Applied Creativity
- Creative Advertising
- Art Direction
- Content Creatiion
Education
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Business of FashionPolimoda Institute of Design and Marketing
Florence, Italy
Business of Fashion is 40% Business, 30% Communications, 20% Vision and 10% Design.
Thanks to this vertical approach to Fashion, I had the chance to learn from the basic skills in every area in the first year to the most practical skills in the third, and then in the master’s level of the fourth year when soft skills and a sense of leadership are developed. In addition, horizontal progress is guaranteed with two projects per year, plus applied projects with real companies.