Irene Frosinini

Irene Frosinini

Lead Social Media Manager & Content CreatorLondon, United Kingdom
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Pip Jamieson
Younji Ku
Charlotte Mills
Irene Frosinini

Irene Frosinini

Lead Social Media Manager & Content CreatorLondon, United Kingdom
About me
I am an enthusiastic and motivated creative with more than 4 years of experience within the Creative Media and Fashion industry. As the lead of Camper's social media presence and image, my main challenge is to grow and consolidate the brand's community by creating compelling narratives through original content and out-of-the-box strategy. I’ve built my career through a variety of creative roles, gaining a wide set of skills that allows me to cover different ares in my job, such as setting and devising strategies, as well as directing and producing shootings. I’m not only used to wearing many hats - I honestly enjoy it! I've always been interested in communication and creating dialogue with people. That's why I travel a lot and have studied different languages including English, Spanish, and German. In my free time a lot happens: reading, exhibitions, travelling, photography, painting, drawing, thinking.
Projects credited in
  • CAMPER SS20
    CAMPER SS20CAMPER shoes Spring Summer 2020 social media campaign
Work history
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    Lead Social Media Manager & Content CreatorCamper.com
    London, United KingdomFull Time
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    Social Media Manager & Content EditorCamper.com
    Palma, SpainFull Time
    In charge of the brand's social media presence and image across existing and potential platforms. Responsabilities: - Defining and implementing a unique, brand-right voice and aesthetic across all social channels, establishing the optimal way to built and maintain our social communities. - Working alongside with Creative Direction and Content Department developing and delivering content according to the calendar plan. - Supporting and helping Art Director during photo shooting. - Selecting, editing and adapting editorials and photoshoots. - Working alongside with copywriter to improve and consolidate the right tone of voice. - Tracking social media metrics as set out in the social strategy and measurement plan, reporting back to the business on a monthly, quarterly and annual basis. -Monitoring and tracking influencers' activity on social media. - Engaging in daily brand-related social conversations with followers across social platforms, and work with Customer Care to ensure responses are met. - Live-Stream coverage during events. - Staying on top of trends and competitor's activity, creating and coming up with new ideas and activities for the brand.
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Skills
  • Communications
  • Brand Management
  • Strategic Planning
  • Social Media Marketing
  • Adobe Editing
  • Advertising Visualisation
  • Applied Creativity
  • Creative Advertising
  • Illustration
  • Art Direction
Education
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    Business of FashionPolimoda Institute of Design and Marketing
    Florence, Italy
    On schedule to graduate this June in Business of Fashion. Business of Fashion is 40% Business, 30% Communications, 20% Vision and 10% Design. Thanks to this vertical approach to Fashion, I had the chance to learn from the basic skills in every area in the first year to the most practical skills in the third, and then in the master’s level of the fourth year when soft skills and a sense of leadership are developed. In addition, horizontal progress is guaranteed with two projects per year, plus applied projects with real companies.