About me

I am a graphic designer and art director based in Madrid delivering worldwide. I learned to work on deadline basis for AD magazine, Condé Nast. To conceptualise global campaigns and translate them into on and offline assets working for Movistar + Series. The power of good web design and social media campaigns at Zara Home. And the quality and attention to detail in integral branding processes at Wozere Studio. I conceive projects together with clients, working in favour of their needs, highlighting their unique qualities and learning along the way. To achieve an optimal result, I offer the possibility of working closely on every part of the project, from brand strategy to web development or campaign production. Services: Brand Strategy, Brand Identity, Creative Direction, Art Direction, Packaging Design, Photoshoot Design, Publication Design (Print&Digital), Social Media Design, Website Design, Website Development

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Projects

• Wine's IdentityBranding proposal for both rose and white wines. Concept for the product narrative is a tragic love story between two characters (Garla, the rosé and Lauda, the white wine) illustrated by artist Tana la Torre and represented both in the bottle and the packaging.
• Branding and web design for UniquelyUniquely is an organic made to order cosmetic brand based in Spain. For them I created a natural and honest branding and packaging and a very user centered website.
• Digital Design for Zara HomeLayout and content creation for zarahome.com
• Photobook ProposalPhotobook Proposal. The photographies on this book were taken in Spanish doorways and this, the doorway is the concept used to shape the entire book and even its layout.
• Creative direction for a spanish WineryBranding proposal for one of the oldest Ribera del Duero wineries.
• Branding for a Jewelry BrandBranding, web design and art direction for Helena Rohner. Internationally awarded jewelry designer.

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Work history

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TeacherCondé Nast College Spain
Sep 2021Madrid, SpainFreelance
Art Direction and Branding teacher for Architectural Digest's Diploma.
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Graphic Designerinditex - zara home
Aug 2018 - Feb 2020A Coruña, SpainFull Time
Digital designer, Image Department at Zara Home.

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Skills

• Project Management
• Web Design
• Creative Art Direction
• Graphic Design
• Web Interface Design

Education

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Master - Graphic Branding and IdentityELISAVA - Barcelona School of Design and Engineering
Jun 2020 - Jun 2021Barcelona, Spain
Graphic and Media DesignUniversidad Complutense de Madrid
Sep 2012 - May 2016Madrid, Spain