About me

I am a market researcher and strategist with a deep interest in achieving a better understanding of the world, our existence, and nature. I love traveling and exploring new places. I also find designing technology, products and experiences for customers very intriguing.

QuestionsProjectsExperienceTeam

Projects

• Yumm! You cannot keep quiet with this master waferNestle's nostalgic brand 1927 had a great emotional bond with the consumers, but sales were relatively low. The strategic idea was keeping the heritage and expertise, combining it with an emphasis on the taste and irresistibility of the wafer
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  Your smell is still on meUnilever's shower gel brand Pure Line's launch film. The scent of the gel stays for 12 hours on your body and gives you calm and comfort during the day.
• New Ford Focus Launch: Strongest reflection of youThis is the first ad filmed in Turkey for a passenger car of Ford. It is based on the intimate relationship that Turkish consumers have with their cars. They see their automobiles as a symbol of their personality, friend, second home.

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Work history

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Founder/Strategy ConsultantCreativery
Feb 2020London, United KingdomFreelance
Strategic PlannerJWT
Aug 2019 - Dec 2019Istanbul, TurkeyFull Time

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Education

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MAIstanbul Bilgi University
Sep 2009 - Jun 2011Istanbul, Turkey