Set up the new agency brand Merlin's Mustache Lab for mother agency Bremen Digital Creative. Job tasks include human resources, budget and sales forecast, brand management, account and project management, and copywriter.
The title is a fusion of Creative Director and Account Director. Supervise creative team of Associate Creative Director, Associate Art Director, two Engineer Directors (software and hardware) and a marketing executive. Main job is strategy planning, creative direction and execution supervision and business development for interactive installation marketing campaigns.
Work for JWT Nokia team, working with in house trade team, and other media, event, PR, and digital agencies as brand agency account head.
News release writing, press event planning, and client communication in global semi-conductor manufacture clients, who seek for local exposure through key press to build confidence with local customers and investors.