Isabel Calderwood
Available

Isabel Calderwood

Graduate CreativeLondon, United Kingdom
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Pip Jamieson
Grégoire A. Meyer
Rory Newton Dunn
Isabel Calderwood
Available

Isabel Calderwood

Graduate CreativeLondon, United Kingdom
About me
A creative soul from Surrey dabbling in art direction, branding and digital advertising! As a multidisciplinary designer, I enjoy exploring different concepts and techniques to create meaningful work, striving to make an impact on the viewer.
Projects
  • Love Safe Sex - Durex
    Love Safe Sex - DurexUsing the well-known and loved character Wally as a fun representation of the importance of safe sex to young people, in particular university students living alone for the first time!
Projects credited in
  • Connect 4 Climate - Small Steps
    Connect 4 Climate - Small StepsProblem: It’s difficult to feel our individual actions can have any real impact if there is no link made between large-scale solutions and individual practical actions. Insight: 80% of teens feel under pressure to save the plant, but they don’t know how as they are rarely hearing about it in the classroom Solution: Each student in participating schools will be given a biodegradable card designed to track purchases and travel means. These will then be represented as carbon credits on an onli
  • Natural History Museum - Our Future Planet
    Natural History Museum - Our Future PlanetProblem: Climate change is real, humans are actively damaging the planet and we are running out of time to stop it from completely destroying it. Insight: Shock tactics are effective when it comes to social issues like climate change - people will respond more to problems when they can see the detrimental impact on them first hand Solution: The Our Future Planet exhibition at the Natural History Museum is a fully immersive, walk-through exhibition showing the Earth may look in the year 2050
Work history
    Falmouth University logo
    Falmouth University logo
    Junior Creative Art DirectorFalmouth University
     - Falmouth, United KingdomFreelance
    Degree module consisting of working on live campaign briefs set by Iris, BBC, Revolt, Antidote and Karmarama.
Skills
  • Marketing
  • Copywriting
  • Digital Design
  • Creative Direction
  • Photo Collage
  • Adobe Creative Suite
  • Communication Arts
Education
    Falmouth University logo
    Falmouth University logo
    BA(Hons) Creative AdvertisingFalmouth University
     - Falmouth, United Kingdom
    Graduated in the Class of 2020 with an a Second Class Honours (Upper Division) (2:1) classification.