Work history
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PR and communications specialistPerception PR
Milton Keynes, United KingdomFreelance
Currently freelancing with Perception PR, a lifestyle and fashion PR agency. The role includes:
• Photoshoot planning and execution – campaigns are typically structured around seasonal fashion and beauty trends.
• Extensive copywriting projects for external audiences, which includes SEO web copy for client website builds.
• Social media management – including creative content creation and developing ongoing relationships with relevant influencers. I pair influencers with brands and work with them on paid collaborations and with gifted products.
• The creation of fashion and beauty content for guest blog posts, print and online media opportunities.
• Product placements for fashion and beauty brands within relevant media.
• Press release writing and pitching to media.
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Stylist and Fashion WriterThe Wardrobe Edit
Bedford, United KingdomFreelance
• As a stylist I work with real women of all shapes and sizes to help them gain confidence with their own bodies; highlight key fabrics and styles that will suit them best; and show them how to create the ultimate capsule wardrobe.
• Styling sessions are designed to enable women to leave with new learning about how to shop smarter, know which brands are going to work well for them and to be open minded about styles and colour choices with future purchases.
• I work with a number of shopping destinations and the brands within them – including Intu, Queensgate Shopping Centre, TopShop, Zara, H&M, Next, John Lewis and Debenhams. I have styled photoshoots, worked on brand launch events, along with influencer ‘matching’ where I pair relevant influencers with brands for collaborations and PR.
• I manage a variety of social media channels and have a style blog where I write about brands, styles and fashion trends that appeal to myself and the real women that will be wearing them. I also write a regular bi-monthly fashion column for Ouse Valley Living Magazine, as well as guest writing blog posts for fashion brands through my freelance PR role.